Unilever

Unilever embraces AI with the launch of Horizon3 Lab in Canada

News

Unilever embraces AI with the launch of Horizon3 Lab in Canada

Unilever, based in the UK, is set to open its first AI-dedicated lab, the AI Horizon3 Lab, in Toronto, Canada.
Technology : AI : Foresight
Healthy kids campaigns

Big Ideas

Healthy kids campaigns

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.
Food : Healthy Eating Design : Children
A new salon experience and Fenty ventures into lingerie

News

A new salon experience and Fenty ventures into lingerie

Hershesons goes beyond the traditional salon, Rihanna launches Savage x Fenty, Waitrose supplies customers with nutrition information.
Food : Drinks : Branding
PepsiCo makes flavoursome water while Salon combats ad-blocking

News

PepsiCo makes flavoursome water while Salon combats ad-blocking

Unilever threatens to pull Facebook and YouTube advertising, Bikini Berlin opens design-focused food court, retailers disillusioned with in-store t...
Drinks : Health : Food
Make it worth it

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.
L'Oréal : Civic Brands : Beauty
Good economics

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever : Sustainability : Whole-system Thinking
Facing up to pollution

Big Ideas

Facing up to pollution

Global – Dermalogica has launched a new face wash that is designed to fight the effects of pollution.
Dermalogica : Pollution : Beauty Futures
Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
Festival of Marketing Review

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.
Festival Of Marketing : Trust : Influencer Marketing
Ad-vocation

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.
Adblocking : The Coalition For Better Ads : Symbiotic Branding
Positive advertising

Big Ideas

Positive advertising

Global – Following two years of global research Unilever will no longer use sexist stereotypes in its advertising campaigns.
Unilever : Neutral Culture : Gender
Cannes Lions 2016: Purpose power

Big Ideas

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.
Cannes Lions 2016 : Brandstanding : Edelman Intelligence
Branded Content Market: Part 1

Markets

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.
Branded Content : Revelation Brands : Anti-authenticity Marketing
Guardian Media Summit 2016: Review

Big Ideas

Guardian Media Summit 2016: Review

The publishing industry is championing creative intuition and long-term brand-building to connect with consumers on a deeper level.
Guardian Media Summit : Ad-blocking : Audiences
Halal beauty

Markets

Halal beauty

Halal cosmetics is a fast-growing market in the beauty industry and is set to become a dominant sector over the coming decade.
Multicultural Beauty : Halal : Beauty
Women’s vice

Big Ideas

Women’s vice

Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.
Vice : Unilever : Broadly
The Immortal Brand

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?
The Age Of The Long Near : Evernote : Long Now Foundation
Easter confectionery sales

Big Ideas

Easter confectionery sales

Retailers are gearing up for Easter, the second largest event in the UK retail calendar, with a particular focus on boosting Easter egg sales.
Easter : Point Of Sale : Cadbury
Inclusive Beauty

Markets

Inclusive Beauty

A multicultural approach to beauty is on the rise as brands adjust to a changing consumer landscape.
Multi Cultural Beauty : Ethnic : Western Markets
Unilever urges consumers to trade waste bottles for phone credit

Big Ideas

Unilever urges consumers to trade waste bottles for phone credit

To promote the launch of its Seda Recarga Natural line of shampoo, Unilever built a machine that encourages Brazilian commuters to trade used bot...
Brazil : Ethical Consumption : Vending Machine
Brands work on new sustainable platform for Millennials

Big Ideas

Brands work on new sustainable platform for Millennials

Collectively.org is a new platform on sustainability geared towards motivating Millennials to action.
The Anarconomy Decade : Unilever : Brandstanding
Pieter Mees: The future of interactive video

Viewpoints

Pieter Mees: The future of interactive video

Interactive video provides the engagement we expect from the usually 'lean-back' platform, says the founder and CEO of technology company Zentrick.
Mobile : Video : Unilever
Big Data Beauty

Micro Trends

Big Data Beauty

Beauty brands are harnessing the power of big data to create engaging campaigns, apps and platforms.
Big Data : Apps : Beauty
D&AD New Blood Awards 2014

Big Ideas

D&AD New Blood Awards 2014

Renowned within the global creative community as a hot bed for young talent, the annual New Blood awards organised by D&AD showcase the emerging ...
D&AD : New Blood Awards 2014 : Asos
Cannes Lions 2014 Show Report Part 2

Big Ideas

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly ...
Cannes Lions : Advertising : Digital Billboards
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