London – The salon group has unveiled its latest flagship location, which takes an unorthodox approach to the interior design, embracing an anti-salon aesthetic.
Designed in conjunction with GP Studio and architect Racheline Michaels., the 5,000 sq-ft space experiments with different lighting, haphazard mirror placements and a more relaxed format of seating that encourages more interaction between clients. At every station guests are provided with power ports for their phones and notepads to take notes from their stylist, and the selection of magazines expands beyond just fashion to include other titles such as The New Yorker and The Economist.
Much like the Christopher Hanna salon, Hershesons also provides non-surgical treatments from Dr Barbara Sturm and a designated area for refreshments and socialising. In the Sans Pere lifestyle café customers can enjoy food and drink while waiting for their colour to set.
‘This is not a traditional salon – it’s a beauty space, a work space and a social space wrapped into one,’ explains Luke Hersheson, Co-founder and Creative Director for Hershesons. ‘Customers can pick and mix the services they want according to their needs and their timeframe. Or they can hang out in the café and have a coffee. It’s a space that is built around our customer'.