Los Angeles – The Goods Mart is a healthy convenience store committed to smarter eating. The store curates products from brands that recognise the importance of ingredient quality and ethical sourcing.
Founder Rachael Krupa has acknowledged that planet-friendly and organic products usually come with a higher price tag. But it was important for the entrepreneur to keep the concept of convenient pricing embedded in the brand, without sacrificing on ingredients. As a solution, she worked with existing clients from her health and wellness PR firm and local businesses to offer items at a more accessible price, including an 8oz coffee for £0.90 ($1.25, €1) and 12oz for £1.46 ($2, €1.66).
The brand has also worked with the non-profit organisation Lunch on Me to donate food within 24 hours of the expiry date, avoiding any waste.
As consumers have less and less time to spend around the dinner table, they are increasingly searching for more convenient formats of food shopping that better suit their time-poor lifestyles, but not at the expense of their health.