Gen Alpha

Imoo launches new Z7 sports watch phone for kids

News

Imoo launches new Z7 sports watch phone for kids

Imoo, the pioneering brand in kids’ smartwatch technology, has introduced its new flagship sports watch phone, the Z7, in the UK and Germany.

Technology : Gen Alpha Consumers : Wearable

Morrama launches mindful AI tools to support children’s mental health

News

Morrama launches mindful AI tools to support children’s mental health

Design consultancy Morrama has introduced a set of innovative AI tool concepts aimed at supporting children aged six or older to manage emotions, e...

AI : Technology : Youth

Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...

Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance

World Retail Congress 2024: Community Commerce

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.

Retail : Advertising & Branding : Youth

Penguin Random House Canada transforms bedtime stories into immersive experiences

News

Penguin Random House Canada transforms bedtime stories into immersive experiences

Canadian publishing company Penguin Random House Canada, in collaboration with creative agency Rethink, has unveiled a ground-breaking smart home a...

Youth : Technology : Pop Culture

News

Dutch coffee brand recruits children to its board of directors

Dutch coffee brand De Koffiejongens, known for its sustainable, biodegradable coffee pods, is pioneering a unique approach to corporate governance.

Coffee : Food & Drink : Youth

World Retail Congress 2024 daily recap: Redefining retail, The Zalpha Reckoning and engaging UHNWIs

News

World Retail Congress 2024 daily recap: Redefining retail, The Zalpha Reckoning and engaging UHNWIs

On its second day, World Retail Congress 2024 in Paris explored everything consumer – strategy, content and community.

Retail : Youth : Luxury

Bolt invites kids to design human-centric future cities on a playmat

News

Bolt invites kids to design human-centric future cities on a playmat

Urban planner Lior Steinberg and Bolt, the shared mobility app, have joined forces with 37 children in Helsinki to re-imagine the conventional city...

Youth : Sustainability : Mobility

Alphas Now and Next: From the Sandbox to Roblox

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Stat: Understanding Gen Alpha’s online habits

News

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

Stat: YouTube is the number one place for Gen Alpha to see ads

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

AI Edu-play-tion

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.

AI : Gen Alpha : Education

Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.

Youth : Food&Drink : Indulgence

Amazon’s Explore with Alexa brings conversational AI to kids

News

Amazon’s Explore with Alexa brings conversational AI to kids

Amazon is expanding its Amazon Kids+ content to include a conversational AI tool that makes Alexa questions more educational and entertaining.

Youth : Technology : Education

Gen Alpha and Alt Foods

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...

Food & Drink : Youth : Health & Wellness

Roblox launches virtual career centre for in-game job interviews

News

Roblox launches virtual career centre for in-game job interviews

Roblox, the metaverse game hub, has introduced a virtual company career centre on its platform, allowing prospective job candidates to participate ...

Gaming : Workplace : Employment

Tim Tam Tummy introduces kombucha for kids

News

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for littl...

Youth : Food & Drink : Gen Alpha

Spiritual Cosplay

Micro Trends

Spiritual Cosplay

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

Youth : Fashion : Society

Four Tween Skincare Brands Prioritising Self-Care

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...

Youth : Health & Wellness : Beauty

CES 2022: Picoo is a games console for the great outdoors

News

CES 2022: Picoo is a games console for the great outdoors

The device, which is being launched in the US market at the 2022 edition of CES, combines children’s love of video gaming with exposure to nature.

Youth : Media And Entertainment : Technology

Nike PLAYlab brings kids’ imaginary sports to life

News

Nike PLAYlab brings kids’ imaginary sports to life

The sportswear giant is unveiling an experiential pop-up installation to encourage children to think creatively about sports.

Retail : Design : Youth

The Zalpha Reckoning

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

Stat: The UK’s food system still has an equality problem

News

Stat: The UK’s food system still has an equality problem

The battle for everyone in the UK to have access to a healthy and sustainable diet is nowhere near completion, according to the Broken Plate Report...

Food & Drink : Health & Wellness : Gen Alpha

Mattel transforms ocean-bound plastics into Barbies

News

Mattel transforms ocean-bound plastics into Barbies

In its latest sustainability push, toy brand Mattel has introduced a line of Barbie dolls made from recycled ocean-based plastic.

Youth : Toys : Sustainability

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