VR

Balenciaga brings runway fashion to the Apple Vision Pro

News

Balenciaga brings runway fashion to the Apple Vision Pro

Balenciaga is the first luxury fashion house to feature runway shows on the Apple Vision Pro mixed-reality headset.
Fashion : Technology : VR
Brand Innovation Debrief: Walmart

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart : Retail Strategy : Gen Z
Vacheron Constantin, Sybarite and Xydrobe bring VR to Harrods

News

Vacheron Constantin, Sybarite and Xydrobe bring VR to Harrods

In celebration of the store’s 175th anniversary, Harrods has partnered with luxury watchmaker Vacheron Constantin for a pioneering multisensory VR ...
Technology : VR : Luxury
VR horror series The Faceless Lady makes debut on Meta Horizon Worlds

News

VR horror series The Faceless Lady makes debut on Meta Horizon Worlds

Unveiled in April 2024, The Faceless Lady is a ground-breaking stereoscopic 3D VR horror series set to send shivers down viewers’ spines.
VR : Technology : Entertainment
Creating a Metaverse Wine Community

Viewpoints

Creating a Metaverse Wine Community

Crurated is re-inventing the way collectors buy, store and enjoy wine – offering lessons in neo-collectorship for other sectors. Founder and CEO Al...
Wine : Crurated : NFT
Stat: Understanding Gen Alpha’s online habits

News

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.
Youth : Technology : VR
Headspace XR lands on Meta Quest

News

Headspace XR lands on Meta Quest

Headspace XR, the immersive mental wellness platform, expands its reach to Meta Quest 2, 3 and Pro devices, offering fully immersive VR and mixed-r...
Technology : Wellness : VR
L’Occitane celebrates Ramadan with a virtual pop-up store

News

L’Occitane celebrates Ramadan with a virtual pop-up store

French beauty brand L’Occitane En Provence has unveiled a virtual store in celebration of Ramadan. Created in partnership with Emperia, the interac...
Retail : Technology : VR
TikTok debuts redesigned app for Apple's Vision Pro headset

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.
Technology : Pop-culture & Media : Society
Authentic Avatars

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.
Gaming : Pop-culture & Media : Technology
Why Gaming is Your Next Brand Touchpoint

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...
Gaming : Technology : Consoles
Nissan unveils futuristic Hyper Force EV concept

News

Nissan unveils futuristic Hyper Force EV concept

Nissan has unveiled the Hyper Force EV concept during the Japan Mobility Show 2023.
Mobility : Technology : Gaming
BMW introduces VR platform to experience new electric scooter

News

BMW introduces VR platform to experience new electric scooter

BMW Motorrad is embracing the future of mobility with its electric eParkourer scooter, the BMW CE 02, aimed at young urban riders.
Mobility : BMW : Mobility
Sol introduces immersive reading headset

News

Sol introduces immersive reading headset

Tech company Sol is introducing Sol Reader, a wearable headset similar to Apple’s Vision Pro and Meta’s Quest Pro, but solely designed to immerse u...
Technology : Media & Entertainment : Design
Virtual Accessibility Market

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...
Technology : Virtual Reality Market : VR
Immersing Operating Rooms in VR

Viewpoints

Immersing Operating Rooms in VR

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it into the h...
Media : Virtual Reality : Healthcare
Gender Euphoria in VR

Viewpoints

Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...
Health & Wellness : Society : Media & Entertainment
Magnum anti-metaverse campaign promotes pleasures of real life

News

Magnum anti-metaverse campaign promotes pleasures of real life

Magnum, the popular Belgian ice cream brand that introduced the first premium hand-held ice cream for adults in 1989, has launched an anti-metavers...
Food & Drink : Technology : Media & Entertainment
The Case for AI as Augmented Intelligence

Viewpoints

The Case for AI as Augmented Intelligence

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that artificial in...
AI : Artificial Intelligence : SXSW
Wist lets you relive your smartphone-shot memories in VR

News

Wist lets you relive your smartphone-shot memories in VR

US – A new app, Wist, promises to turn the videos shot on a smartphone into dystopian memories that anyone with a headset can jump into and relive ...
Media & Entertainment : Technology : Society
Bigscreen launches the world’s smallest VR headset

News

Bigscreen launches the world’s smallest VR headset

VR experience business Bigscreen is expanding its offer with Beyond, a new virtual reality headset that it says is the smallest and lightest on the...
Media And Entertainment : Technology : VR
The Trend: Meta-tainment Futures

News

The Trend: Meta-tainment Futures

At the beginning of 2022, we released our Meta-tainment Futures report, dissecting the rise of Web3 and the metaverse as well as highlighting the i...
Youth : Media & Entertainment : Technology
Gorillaz brings next-level AR concerts to New York and London

News

Gorillaz brings next-level AR concerts to New York and London

Pop group Gorillaz will be unveiling its new album with two location-specific immersive AR experiences in the US and UK.
Technology : Media & Entertainment : Society
Four Takeaways from Cannes Lions 2022

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.
Design : Advertising & Branding : Cannes Lions
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