L’Occitane celebrates Ramadan with a virtual pop-up store

Global – French beauty brand L’Occitane En Provence has unveiled a virtual store in celebration of Ramadan. Created in partnership with Emperia, the interactive experience emphasises togetherness, gifting and self-reflection.

The Ramadan Village was designed to evoke a traditional Middle Eastern house and the spirit of Ramadan celebrations. Co-created with artist Bayan Yasien, the experience is thought to evoke the warmth, security and familiarity of holiday traditions. Inside, L’Occitane products are showcased as trusty self-care tools in key moments of Ramadan, when fasting can pose skin challenges like dehydration. The brand also helps customers find their skincare routine via a questionnaire generating product recommendations that can be added to a shopping basket or shared.

‘Rather than focusing solely on the traditional function of e-commerce, the brand keeps […] enriching the online journey through education and individualisation, embodying its heritage of top personal customer support while leveraging new technologies,’ the co-founder and CEO of Emperia, Olga Dogadkina, explained in a statement.

This activation follows the inclusivity boost we started tracking in 2022 in our Halal Beauty Market report, driving beauty brands to consider religious and ethical restrictions in their strategies.