Toys

Mattel’s first blind Barbie doll takes a positive step forward

News

Mattel’s first blind Barbie doll takes a positive step forward

Mattel is taking a significant step towards inclusivity with the launch of its first blind Barbie doll.

Inclusivity : Youth : Toys

Morrama launches mindful AI tools to support children’s mental health

News

Morrama launches mindful AI tools to support children’s mental health

Design consultancy Morrama has introduced a set of innovative AI tool concepts aimed at supporting children aged six or older to manage emotions, e...

AI : Technology : Youth

News

Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...

Technology : Advertising & Branding : Youth

The Lego Group collaborates with women's football stars

News

The Lego Group collaborates with women's football stars

The Lego Group joined forces with renowned female football players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala for its latest 899-pie...

Lego : Toys : Toy

Stat: Children’s play upholds gender stereotypes

News

Stat: Children’s play upholds gender stereotypes

New research by toy company Lego reveals that gender stereotypes remain prevalent in children’s play, with 71% of boys worrying that they will be t...

Youth : Society : Retail

Mattel transforms ocean-bound plastics into Barbies

News

Mattel transforms ocean-bound plastics into Barbies

In its latest sustainability push, toy brand Mattel has introduced a line of Barbie dolls made from recycled ocean-based plastic.

Youth : Toys : Sustainability

Stat: Gender-neutral toys broaden Gen Alpha’s horizons

News

Stat: Gender-neutral toys broaden Gen Alpha’s horizons

The Gender Beyond the Binary report by marketing agency Bigeye highlights generational discrepancies in the effects of gendered toys on children’s ...

Youth : Gender : Diversity

Inclusive children’s dolls destigmatise disability

News

Inclusive children’s dolls destigmatise disability

Kmart is promoting visibility for people with disabilities in its new range of dolls.

Youth : Gen Alpha : Retail

Micro Trends

Edu-play-tion

With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine digital and analogue learning.

Youth : Technology : Gen Alpha

Mattel’s gender-inclusive doll line challenges norms

News

Mattel’s gender-inclusive doll line challenges norms

The toymaker has unveiled a collection of customisable, gender-inclusive dolls.

Youth : Society : Inclusivity

Lego creates Braille Bricks for more inclusive play

News

Lego creates Braille Bricks for more inclusive play

The project will help blind and visually impaired children learn Braille in a playful environment.

Youth : Inclusivity : Design

Walmart creates an interactive online toy box

News

Walmart creates an interactive online toy box

The retail giant's online toy lab allows children to virtually test and play with 20 of its top-rated toys.

Youth : Retail : Play

A play kit that transforms everyday objects into toys

News

A play kit that transforms everyday objects into toys

Social enterprise Toyi has designed a maker kit enabling children to turn everyday items, such as water bottles and old boxes, into unique toys.

Youth : Play : Conscious Play

EQ Toys for Boys

Micro Trends

EQ Toys for Boys

Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional intelligence above raucous play.

New Masculinity : Youth : Family

Toio teaches children about robotics engineering through play

News

Toio teaches children about robotics engineering through play

Japan – Sony has created programmable kinetic cubes that can be fitted with paper shapes to create different characters.

Technology : Product Design : Toys

Ground-zero gaming

News

Ground-zero gaming

New York – Infinite Arcade is a children’s game that can be built and rebuilt from each player’s imagination.

Tinybop : Infinite Arcade : Gaming

News

Fun offline

Shanghai – A new iPad game by design agency Frog encourages children to put down their device and play in the real world.

Yibu : Frog Design : Frog Labs

Computer crèche

News

Computer crèche

US – Fisher-Price has produced a video speculating on the relationship between parenting and play in 2025.

Continuum : The Future Of Parenting : Parenthood

News

Cute coding

London – Cubetto is a wooden robot designed by toy and game manufacturer Primo that teaches children the principles of coding.

Cubetto : Arduino : Generation I

Toying with technology

Big Ideas

Toying with technology

New York – Barbie now has an internet-enabled Dreamhouse, while drones were a big hit at this year’s Toy Fair.

International Toy Fair 2016 : IoT : Augmented Reality

News

Another world

Global – Ikea has teamed up with animation studio Dreamworks to promote its new range of toys and games.

Ikea : Dreamworks : Lattjo

Neutral Culture

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...

Neutral Culture : Diversity : LGBT

The smart toy that uses IBM Watson to power its thinking

Big Ideas

The smart toy that uses IBM Watson to power its thinking

CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.

IBM Watson : Toys : Gen I

Hammering stereotypes: GoldieBlox launches an anti-Barbie action figure

News

Hammering stereotypes: GoldieBlox launches an anti-Barbie action figure

San Francisco – GoldieBlox, the toymaker that aims to encourage girls to go into engineering, has unveiled its first action figure with an advertis...

GoldieBlox : Tiny Tot Feminism : Girls

Brick by click: Lego uses hands to build virtual worlds

News

Brick by click: Lego uses hands to build virtual worlds

Billund, Denmark – Lego has released Lego Fusion, a new platform for children aged seven and older that integrates physical play with a digital g...

Lego : Phygital : Play

Loading...

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.