Fun offline

25 : 04 : 2016 Yibu : Frog Design : Frog Labs

Shanghai – A new iPad game by design agency Frog encourages children to put down their device and play in the real world.

  • Yibu is designed as a modular platform that can offer a variety of different games that connect to the sensing toys
  • The toys gather real-time environmental data that influences the digital game
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai

It might seem counter-intuitive to design an iPad game that doesn’t work by tapping, swiping or speaking, but Yibu uses the device as a way of persuading children to engage with their surroundings.

Information from five wooden blocks embedded with sensors – wind, sound, direction, temperature and light – influences the environment on the screen. To save a polar bear from rising temperatures and melting ice, children have to be creative in using the blocks, for example by lowering the temperature by placing the appropriate sensor in the fridge.

This merging of the physical and digital worlds in children’s play is something that toymaker Fischer-Price predicted we will see more of in its concept video The Future of Parenting.

The Big Picture

Toy and game manufacturers such as Primo are using analogue experiences to teach children the fundamentals of coding, which will enable them to create amazing digital creations. Find out more about youngsters who code in our Generation I tribe.

Discover More Daily Signals
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN