Fun offline

25 : 04 : 2016 Yibu : Frog Design : Frog Labs

Shanghai – A new iPad game by design agency Frog encourages children to put down their device and play in the real world.

  • Yibu is designed as a modular platform that can offer a variety of different games that connect to the sensing toys
  • The toys gather real-time environmental data that influences the digital game
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai

It might seem counter-intuitive to design an iPad game that doesn’t work by tapping, swiping or speaking, but Yibu uses the device as a way of persuading children to engage with their surroundings.

Information from five wooden blocks embedded with sensors – wind, sound, direction, temperature and light – influences the environment on the screen. To save a polar bear from rising temperatures and melting ice, children have to be creative in using the blocks, for example by lowering the temperature by placing the appropriate sensor in the fridge.

This merging of the physical and digital worlds in children’s play is something that toymaker Fischer-Price predicted we will see more of in its concept video The Future of Parenting.

The Big Picture

Toy and game manufacturers such as Primo are using analogue experiences to teach children the fundamentals of coding, which will enable them to create amazing digital creations. Find out more about youngsters who code in our Generation I tribe.

Discover More Daily Signals
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN