Fun offline

25 : 04 : 2016 Yibu : Frog Design : Frog Labs

Shanghai – A new iPad game by design agency Frog encourages children to put down their device and play in the real world.

  • Yibu is designed as a modular platform that can offer a variety of different games that connect to the sensing toys
  • The toys gather real-time environmental data that influences the digital game
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai
Yibu by Frog Design inc, Shanghai Yibu by Frog Design inc, Shanghai

It might seem counter-intuitive to design an iPad game that doesn’t work by tapping, swiping or speaking, but Yibu uses the device as a way of persuading children to engage with their surroundings.

Information from five wooden blocks embedded with sensors – wind, sound, direction, temperature and light – influences the environment on the screen. To save a polar bear from rising temperatures and melting ice, children have to be creative in using the blocks, for example by lowering the temperature by placing the appropriate sensor in the fridge.

This merging of the physical and digital worlds in children’s play is something that toymaker Fischer-Price predicted we will see more of in its concept video The Future of Parenting.

The Big Picture

Toy and game manufacturers such as Primo are using analogue experiences to teach children the fundamentals of coding, which will enable them to create amazing digital creations. Find out more about youngsters who code in our Generation I tribe.

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN