Cute coding

10 : 03 : 2016 Cubetto : Arduino : Generation I

London – Cubetto is a wooden robot designed by toy and game manufacturer Primo that teaches children the principles of coding.

  • The Cubetto Playset’s colourful components combine to express the fundamentals of computer logic
  • The toy is designed for hands-on play and aimed at pre-literate children
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London

To get Cubetto moving, children place colour-coded blocks that represent directions and commands into a wooden board. At the push of a button, the robot makes its way along the pre-programmed route.

In addition to teaching the basics of computer programming, the playset helps to develop STEM (science, technology, engineering and mathematical) skills without the use of a screen. Based on the open-source electronics platform Arduino, the tactile, Montessori-approved product is particularly valuable as a tool to help disabled children strengthen their sequencing and communication skills.

Cubetto has been exhibited at MoMA Design Store, the Victoria and Albert Museum and the Massachusetts Institute of Technology, sold to schools in Chicago, libraries in Maryland and the French Ministry of Education, and received the backing of high-profile investors such as Randi Zuckerberg, former director of market development at Facebook.

The Big Picture

The digital natives of Generation I expect interactive, intuitive technology at every turn. Learn more about kids who code in our Generation I tribe.

Discover More Daily Signals
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
China’s push reconfigures the global EV manufacturing map

Daily Signals

China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events : Technology : Sustainability
Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Daily Signals

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that ...
Work States : Retail Staff Futures : Workplace
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN