Cute coding

10 : 03 : 2016 Cubetto : Arduino : Generation I

London – Cubetto is a wooden robot designed by toy and game manufacturer Primo that teaches children the principles of coding.

  • The Cubetto Playset’s colourful components combine to express the fundamentals of computer logic
  • The toy is designed for hands-on play and aimed at pre-literate children
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London

To get Cubetto moving, children place colour-coded blocks that represent directions and commands into a wooden board. At the push of a button, the robot makes its way along the pre-programmed route.

In addition to teaching the basics of computer programming, the playset helps to develop STEM (science, technology, engineering and mathematical) skills without the use of a screen. Based on the open-source electronics platform Arduino, the tactile, Montessori-approved product is particularly valuable as a tool to help disabled children strengthen their sequencing and communication skills.

Cubetto has been exhibited at MoMA Design Store, the Victoria and Albert Museum and the Massachusetts Institute of Technology, sold to schools in Chicago, libraries in Maryland and the French Ministry of Education, and received the backing of high-profile investors such as Randi Zuckerberg, former director of market development at Facebook.

The Big Picture

The digital natives of Generation I expect interactive, intuitive technology at every turn. Learn more about kids who code in our Generation I tribe.

Discover More Daily Signals
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN