Cute coding

10 : 03 : 2016 Cubetto : Arduino : Generation I

London – Cubetto is a wooden robot designed by toy and game manufacturer Primo that teaches children the principles of coding.

  • The Cubetto Playset’s colourful components combine to express the fundamentals of computer logic
  • The toy is designed for hands-on play and aimed at pre-literate children
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London
Cubetto by Primo, London Cubetto by Primo, London

To get Cubetto moving, children place colour-coded blocks that represent directions and commands into a wooden board. At the push of a button, the robot makes its way along the pre-programmed route.

In addition to teaching the basics of computer programming, the playset helps to develop STEM (science, technology, engineering and mathematical) skills without the use of a screen. Based on the open-source electronics platform Arduino, the tactile, Montessori-approved product is particularly valuable as a tool to help disabled children strengthen their sequencing and communication skills.

Cubetto has been exhibited at MoMA Design Store, the Victoria and Albert Museum and the Massachusetts Institute of Technology, sold to schools in Chicago, libraries in Maryland and the French Ministry of Education, and received the backing of high-profile investors such as Randi Zuckerberg, former director of market development at Facebook.

The Big Picture

The digital natives of Generation I expect interactive, intuitive technology at every turn. Learn more about kids who code in our Generation I tribe.

Discover More Daily Signals
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
New study finds week-long digital detoxes improve youth mental health

Daily Signals

New study finds week-long digital detoxes improve youth mental health

A study published in JAMA Network Open in November 2025 suggests that taking a break from social media could deliver measurable mental health benef...
Technology : Youth : Social Media
Stat: Africa leads the AI adoption race for business

Daily Signals

Stat: Africa leads the AI adoption race for business

Africa is emerging as a frontrunner in workplace AI adoption, with 64% of workers reporting usage in the past year – well above the global average ...
Artificial Intelligence : Work : Statistic
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN