Gen I

Conscious Play Micro Trends

Conscious Play:

12.11.2018 - With people now acutely aware of the impact of their consumption on the planet, toy brands are offering...
Youth : Gen I : Sustainability
Tinybop: Interactive Design Design Directions

Tinybop: Interactive Design:

22.12.2016 - Combining a visual language that pays homage to the tradition of illustrated children’s literature with...
Tinybop : Gen I : Gaming
Money mission News

Money mission:

17.11.2016 - Canberra – Commonwealth Bank of Australia is taking children on an intergalactic quest to help them...
The Teleporters : M&C Saatchi : Gen I
Health-conscious Kids Micro Trends

Health-conscious Kids:

24.10.2016 - As society becomes more health-conscious, wellness is trickling down to the youngest generation.
WellJelly : China Drewitt : Fitness Trackers
Tiny tot tv News

Tiny tot tv:

11.10.2016 - Stockholm – Children’s app-maker Toca Boca has expanded its remit with a new video streaming service.
Toca Boca : Video Streaming : Gen I
Playful programming News

Playful programming :

12.05.2016 - UK – Technology Will Save Us’ latest product is a programmable play wearable that helps children to...
Technology Will Save Us : Mover Kit : Bethany Koby
Know by heart Big Ideas

Know by heart:

09.03.2016 - California – Schools are introducing social-emotional learning initiatives to assess the role of...
The E-motional Economy : Education : San Francisco
Preview: Gen Neutral News

Preview: Gen Neutral:

08.03.2016 - The growing debate around non-binary identities outlined in our Neutral Culture macrotrend is fuelling...
Gen Neutral : Identity : Branding
Gen Neutral Design Directions

Gen Neutral:

03.03.2016 - The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives...
Neutral Culture : Agender Retail : Beauty
TV saviour Big Ideas

TV saviour:

01.03.2016 - New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its...
Television : Vice Media Group : Media Futures
Online viewers Big Ideas

Online viewers:

29.01.2016 - UK – A Childwise 2016 television survey proves that children choose YouTube and Netflix over broadcast...
YouTube Generation : Netflix : Gen I
Virtual playground News

Virtual playground:

01.12.2015 - US – Mattel has collaborated with Google to re-invent the iconic View-Master as a ‘mom-approved’...
Mattel : Virtual Reality : Gen I
Channel your emojis Big Ideas

Channel your emojis:

02.11.2015 - Amsterdam – Researchers have developed an emoji-powered YouTube video search.
Emoji2Video : Tyler Schnoebelen : Search Engine
Next level Big Ideas

Next level:

07.10.2015 - UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for...
Cyphinx : Cybersecurity : Recruitment
Money in the bank Big Ideas

Money in the bank:

18.09.2015 - New Zealand – ASB Bank has given the humble piggybank a modern makeover to educate Generation I on the...
ASB : Saatchi & Saatchi : Gen I
Breakfast fun News

Breakfast fun:

02.09.2015 - London – British designer Dominic Wilcox has collaborated with food brand Kellogg’s to create a series...
Dominic Wilcox : Kelloggs : Soggy-O-Meter
Personalisation power Big Ideas

Personalisation power:

24.07.2015 - London – Start-up Lost My Name is using the power of data to create a new generation of...
Lost My Name : Interactive : Storytelling
Phygital play News

Phygital play:

06.07.2015 - Berlin – Start-up company Vai Kai is set to release the Avakai, a collection of smart toy companions...
Avakai : Vai Kai : Gen I
Connected Worlds News

Connected Worlds:

03.07.2015 - New York – Creative studio Design I/O has developed and installed Connected Worlds, a...
Connected Worlds : Design I/O : New York Hall Of Science
Child’s play News

Child’s play:

16.06.2015 - London – Art collective Assemble and artist Simon Terrill have revived the Brutalist playgrounds of...
Assemble : Simon Terrill : The Brutalist Playground
Children’s spending power Big Ideas

Children’s spending power:

20.05.2015 - Austin – A new survey from online holiday rental marketplace HomeAway reveals the hidden spending power...
Kidfluencers : Millennials : Parents
Neolithic play News

Neolithic play:

08.04.2015 - London – Children can explore a mystical wonderland in The Idol, a soft-play centre which evokes an...
The Idol : Marvin Gaye Chetwynd : Soft Play
Generation I toys News

Generation I toys:

23.03.2015 - London – Developers at Map and Made by Many have created the first computer you can...
Hackaball : Map And Made : Generation I
The smart toy that uses IBM Watson to power its thinking Big Ideas

The smart toy that uses IBM Watson to power its thinking:

27.02.2015 - CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with...
IBM Watson : Toys : Gen I
New app offers Instagram-like experience for children Big Ideas

New app offers Instagram-like experience for children:

22.07.2014 - Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for...
Mind Candy : PopJam : Mobile Apps
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