View Master VR Experience View Master VR Experience
View Master VR Experience View Master VR Experience
View Master VR Experience View Master VR Experience
View Master VR headset View Master VR headset

Virtual playground

01 : 12 : 2015 Mattel : Virtual Reality : Gen I

US – Mattel has collaborated with Google to re-invent the iconic View-Master as a ‘mom-approved’ virtual reality (VR) headset.

  • The child-friendly device is aimed at kids over the age of seven
  • ‘Leverages technologies to deliver an immersive educational experience’ – Aslan Appleman, senior director of design and marketing, advanced concepts at Mattel

The new View-Master is a lightweight, handheld headset created to offer immersive, educational VR experiences. The device is strapless and features no headphone socket, to discourage children from spending too much time in the digital world, according to Mattel.

Three experience packs including Wildlife, Space and Destinations are available to buy, and can be paired with a smartphone app to create the 360-degree photospheres seen in Google Cardboard’s VR ecosystem.

‘This classic toy gives kids an enhanced experience allowing for play opportunities not yet imagined through new, digitally curated content,’ says Douglas Wadleigh, senior vice-president and global brand general manager at Mattel.

The Big Picture

The revamped View-Master demonstrates that virtual reality is no longer the preserve of the gaming sector. Take a look at our Virtual Reality Market report to see how its implications extend to film, social media, education, medicine and more.

Discover More Daily Signals
Community Clothing makes a performance case for plastic-free sportswear

Daily Signals

Community Clothing makes a performance case for plastic-free sportswear

British social enterprise and clothing brand Community Clothing has introduced Organic Athletic, a 100% plastic-free sportswear range made using pl...
Sports : Fashion : Sustainability
Why climate change could erase Europe’s Alps glaciers by 2100

Daily Signals

Why climate change could erase Europe’s Alps glaciers by 2100

Europe’s Alps are on course to lose nearly all (97%) of their glaciers by the end of the century, highlighting how climate change is redefining som...
Environment : Sustainability : Travel
Stat: Young women drive surge in US emigration intent

Daily Signals

Stat: Young women drive surge in US emigration intent

New polling by American multinational analytics and advisory company Gallup finds that as many as one in five American citizens would like to leave...
Society : Emigration : Urban Migration
 Sleevenote taps into demand for distraction-free tech

Daily Signals

Sleevenote taps into demand for distraction-free tech

Musician Tom Vek has launched Sleevenote, a compact touchscreen music player designed to restore a sense of ownership and intention to digital musi...
Media : Technology : Entertainment
How Hyrox is moving from mass participation races to wellness tourism

Daily Signals

How Hyrox is moving from mass participation races to wellness tourism

Indoor fitness race company Hyrox has announced the launch of Hyrox Experiences, a new travel-focused category positioning the brand within the fas...
Travel : Fitness : Health & Wellbeing
Stat: AI optimism outpaces daily use as employee motivation hinges on trust and skills

Daily Signals

Stat: AI optimism outpaces daily use as employee motivation hinges on trust and skills

Workers are increasingly optimistic about AI, yet daily usage remains low, according to PwC’s Global Workforce Hopes and Fears Surve...
Statistic : Technology : Artifical Intelligence
The Trend: Coffee Shop Raves

Daily Signals

The Trend: Coffee Shop Raves

Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.
Food And Drink : Coffee Shop Raves : Hospitality
The Big Idea: Future Food Tech 2025: Resilience by Design

Daily Signals

The Big Idea: Future Food Tech 2025: Resilience by Design

Future Food-Tech London (24–25 September) highlighted the urgent need for resilient, inclusive and innovation-driven food systems.
Food And Drink : Sustainability : Resource Scarcity
The Campaign: AG1’s new campaign is an ode to morning people

Daily Signals

The Campaign: AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation. 
Food And Drink : Health And Wellness : Supplements
The Viewpoint: Inventing the Aged Spirits of Tomorrow

Daily Signals

The Viewpoint: Inventing the Aged Spirits of Tomorrow

In less than a decade, non-alcoholic spirits have become a familiar feature in bars and homes, yet dark non-alcoholic spirits remain largely unexpl...
Food And Drink : Spirits : Whiskey
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN