Mattel

Mattel’s first blind Barbie doll takes a positive step forward

News

Mattel’s first blind Barbie doll takes a positive step forward

Mattel is taking a significant step towards inclusivity with the launch of its first blind Barbie doll.
Inclusivity : Youth : Toys
Mattel to make 90% of its games colour blind-accessible by 2025

News

Mattel to make 90% of its games colour blind-accessible by 2025

Toy giant Mattel is set to make 80% of its global game portfolio colour blind-accessible by the end of 2024, and 90% by 2025.
Gaming : Youth : Accesibility
SXSW 2024: Designing Superbrands

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...
Design : Brand Strategy : SXSW
Mattel encourages young girls to dream big

News

Mattel encourages young girls to dream big

The maker of Barbie has announced the Dream Gap Project, an initiative to raise awareness of how gender bias affects children’s future dreams.
Advertising : Female Futures : Culture
Morality Recoded

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...
Technology : Retail : Mobility
Neo-kinship

Macro Trends

Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the househol...
Neo-kinship : Artificial Intelligence : Family
Makeover

News

Makeover

York, UK – Fashion designer Matty Bovan is celebrating girlhood with a new film for Barbie’s 58th birthday.
Barbie : Matty Bovan : Youth Culture
CES 2017: AI nanny

Big Ideas

CES 2017: AI nanny

Las Vegas – Mattel has entered the voice assistant market with Aristotle, its first smart speaker aimed at children.
CES 2017 : Mattel : Growth Products
Toying with technology

Big Ideas

Toying with technology

New York – Barbie now has an internet-enabled Dreamhouse, while drones were a big hit at this year’s Toy Fair.
International Toy Fair 2016 : IoT : Augmented Reality
Virtual playground

News

Virtual playground

US – Mattel has collaborated with Google to re-invent the iconic View-Master as a ‘mom-approved’ virtual reality (VR) headset.
Mattel : Virtual Reality : Gen I
New doll steps into body image debate over Barbie

Big Ideas

New doll steps into body image debate over Barbie

The Lammily doll has the proportions of an average American teen
Reality Check Branding : Barbie : Toys
Virtual makeover: Mirror puts girls in the pink

News

Virtual makeover: Mirror puts girls in the pink

US – The world’s largest toy company, Mattel, unveiled its Barbie Digital Makeover Mirror at the 110th American International Toy Fair last week. T...
Toys : Play : Gen I
US retailers change focus as dads hit the shops

Big Ideas

US retailers change focus as dads hit the shops

US retailers change focus as dads hit the shops
Cone Communications : Fathers : Sears
Toy story turns to tech and eco-awareness

Big Ideas

Toy story turns to tech and eco-awareness

Toy story turns to tech and eco-awareness
Toys : Trends UK : Mattel
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