Female Futures

Global Wellness Summit 2023: Wellness’ Growing Influence

Big Ideas

Global Wellness Summit 2023: Wellness’ Growing Influence

Expected to reach a market value of £6.89 trillion ($8.47 trillion, €7.90 trillion) by 2027, the wellness industry is increasingly prioritising nea...
Health : Wellness : Technology
Stat: The NFT art market gender gap

News

Stat: The NFT art market gender gap

According to a new report from ArtTactic, just 16% of non-fungible token (NFT) art sales are works by women artists.
Media & Entertainment : Technology : Finance
Why brandsplaining is retail’s new battleground

Viewpoints

Why brandsplaining is retail’s new battleground

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...
Advertising : Retail : Society
Cyclical Fitness

Micro Trends

Cyclical Fitness

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall wellbeing.
Health And Fitness : Women's Health : Health And Wellness
Brynn Wallner on future-proofing luxury marketing

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.
Luxury : Youth : Branding
The future according to: Azeema magazine

Viewpoints

The future according to: Azeema magazine

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the necessity of accurate media representation.
Youth : Media : Advertising
Enhanced Natural Beauty

Micro Trends

Enhanced Natural Beauty

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.
Beauty : Retail : Female Futures
Tabu rebrands sexual wellness for menopause

News

Tabu rebrands sexual wellness for menopause

Tabu is addressing the lack of information and products available in the sexual health sector for menopausal women.
Health And Wellness : Sexual Health : Female Futures
Reclaiming Black Beauty

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...
Beauty : Retail : Inclusivity
Menopausal empowerment

Viewpoints

Menopausal empowerment

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this important life...
Health And Wellness : Health Technology : Menopause
Gender-neutral underwear that shuns stereotypes

News

Gender-neutral underwear that shuns stereotypes

Swedish label Kön says underwear doesn’t need to be categorised, with the launch of its gender-neutral collection.
Fashion : Retail : Society
How beauty is being refined for Generation Z

Big Ideas

How beauty is being refined for Generation Z

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.
Youth : Beauty : Skincare
Velieve takes UTI testing out of the surgery

News

Velieve takes UTI testing out of the surgery

The health service, launched by Healthy.io, empowers women by taking the common medical test out of the surgery and into the home.
Beauty : Health : Wellness
A breast-pumping sports bra for active mums

News

A breast-pumping sports bra for active mums

Nurturally has released a breast-pumping bra that also doubles as a sports bra.
Health And Wellness : Parenting : Female Futures
This app hyper-personalises women’s job searches

News

This app hyper-personalises women’s job searches

InHerSight’s app personalises the job search process for women, offering a curated service that goes beyond traditional career platforms.
Technology : Workplace : Female Futures
Tena champions body confidence among Flat Agers

News

Tena champions body confidence among Flat Agers

Tena has released a campaign to challenge perceptions about women’s ageing and incontinence.
Health : Wellness : Society
Stat: Western mothers doubt they can ‘have it all’

News

Stat: Western mothers doubt they can ‘have it all’

A report by YouGov reveals that mothers in North America and Europe are less likely than fathers to think they can have it all.
Society : Parenting : Equality
Stat: Female representation in ads is improving

News

Stat: Female representation in ads is improving

A new YouGov study shows 48% of British women think female representation in advertising has become more positive over the past five years.
Advertising : Media : Representation
M.M.LaFleur loans clothing to women #ReadytoRun

News

M.M.LaFleur loans clothing to women #ReadytoRun

The fashion brand is lending clothing to women running for public office, to support them and address the gender imbalance apparent in the US office.
Society : Fashion : M.M.LaFleur
Stat: British women seek meaningful work

News

Stat: British women seek meaningful work

Some 58% of British women workers say their job affects their wellbeing a lot.
Society : Workplace Culture : Economy
The Gendered Web plug-in spotlights male bias

News

The Gendered Web plug-in spotlights male bias

Data and design studio Normally has developed the plug-in to filter news sites so that only stories written by women are visible.
Media : Technology : Gender Bias
Women step up to drive sneaker re-sale

News

Women step up to drive sneaker re-sale

Resale platform StockX predicts women will be a key demographic in the future of streetwear sales.
Fashion : Luxury : Resale
Piercing Pioneers

Micro Trends

Piercing Pioneers

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen to experiment with their identity.
Retail : Youth : DTC
Young Nativists

Micro Trends

Young Nativists

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral knowledge.
Youth : Travel : Hospitality
This lingerie range seeks to save lives

News

This lingerie range seeks to save lives

A new range of bras aims to promote early detection of breast cancer and educate young women about checking their breasts.
Fashion : Wellness : Health
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