Fathers

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

News

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.
Retail : Advertising & Branding : Society
America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
Stat: UK fathers take on more childcare during lockdown

News

Stat: UK fathers take on more childcare during lockdown

New research suggests that fathers are taking on more childcare and housework during lockdown, although most of it is still being done by mothers.
Society : Parenting : Covid-19
These brands are future-proofing dadvertising

Big Ideas

These brands are future-proofing dadvertising

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...
Dadvertising : Advertising : New Masculinity
Simon Isaacs on creating a digital world for Millennial dads

Big Ideas

Simon Isaacs on creating a digital world for Millennial dads

The co-founder of parenting website Fatherly discusses the act of becoming a dad, the value in video content and how to navigate the world of digit...
Marketing : Retail : New Masculinity
Study finds more US dads at home with children

Big Ideas

Study finds more US dads at home with children

A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.
Pew Research Center : Fatherhood : Parenting
GoldieBlox

Design Directions

GoldieBlox

An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest membe...
GoldieBlox : Tiny Tot Feminism : Feminism
Beth Bentley : The plate-spinning man

Viewpoints

Beth Bentley : The plate-spinning man

Wieden + Kennedy director of digital strategy and innovation Beth Bentley talks about the plate-spinning man. 
Gender : Beth Bentley : Fathers
Fertility app with insurance is well conceived

Big Ideas

Fertility app with insurance is well conceived

Fertility app with insurance is well conceived
Finance : Fertility : Ovulation
Modern man: Network Evening explores the Menaissance

News

Modern man: Network Evening explores the Menaissance

London – What is the experience of men in the age of women? This was the starting point for a controversial night of discussion at LS:N Global’s la...
Advertising : Psychology : Brainsex
Man-uals

Micro Trends

Man-uals

These are uncertain times. For men, it is difficult to know where to turn to for advice on the little things in life. As a result, a new micro-genr...
Publishing : Fatherhood : Good Men Project
Single-father households increase ninefold in US

Big Ideas

Single-father households increase ninefold in US

Single-father households increase ninefold in US
Education : Single Fathers : Single Parents
US retailers change focus as dads hit the shops

Big Ideas

US retailers change focus as dads hit the shops

US retailers change focus as dads hit the shops
Cone Communications : Fathers : Sears
Brazilian e-commerce is in a different class

Big Ideas

Brazilian e-commerce is in a different class

Brazilian e-commerce is in a different class
Latin American : Brazi : E-commerce
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