Barbie

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

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Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...
Cannes Lions 2024 : Cannes Lions : Advertising
Margot Robbie and Barbie upgrade merchandise with World Tour book

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Margot Robbie and Barbie upgrade merchandise with World Tour book

Margot Robbie, the star and producer of the Barbie-themed blockbuster film, has collaborated with her stylist Andrew Mukamal to create an exclusive...
Pop Culture : Media : Fashion
Stat: Barbie’s success signals a big appetite for real-life entertainment

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Stat: Barbie’s success signals a big appetite for real-life entertainment

While Greta Gerwig’s Barbie movie is undoubtedly a culture-defining blockbuster, new data sheds light on the metrics and what the film means for th...
Cinema : Cinemas : Movie
Mattel transforms ocean-bound plastics into Barbies

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Mattel transforms ocean-bound plastics into Barbies

In its latest sustainability push, toy brand Mattel has introduced a line of Barbie dolls made from recycled ocean-based plastic.
Youth : Toys : Sustainability
Mattel encourages young girls to dream big

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Mattel encourages young girls to dream big

The maker of Barbie has announced the Dream Gap Project, an initiative to raise awareness of how gender bias affects children’s future dreams.
Advertising : Female Futures : Culture
Makeover

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Makeover

York, UK – Fashion designer Matty Bovan is celebrating girlhood with a new film for Barbie’s 58th birthday.
Barbie : Matty Bovan : Youth Culture
Playful projection

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.
Barbie : Generation D : Internet Of Things
Toying with technology

Big Ideas

Toying with technology

New York – Barbie now has an internet-enabled Dreamhouse, while drones were a big hit at this year’s Toy Fair.
International Toy Fair 2016 : IoT : Augmented Reality
Imagine that

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Imagine that

US – Barbie is appealing to Millennial parents with Imagine The Possibilities, a campaign showing the power of imaginative play.
Imagine The Possibilites : Barbie
Hammering stereotypes: GoldieBlox launches an anti-Barbie action figure

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Hammering stereotypes: GoldieBlox launches an anti-Barbie action figure

San Francisco – GoldieBlox, the toymaker that aims to encourage girls to go into engineering, has unveiled its first action figure with an advertis...
GoldieBlox : Tiny Tot Feminism : Girls
Haute pop: Creative agency elevates Kylie Minogue tour merchandise

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Haute pop: Creative agency elevates Kylie Minogue tour merchandise

New York – Pop star Kylie Minogue has enlisted New York advertising and design agency Chandelier Creative to raise the bar on her tour merchandise.
Chandelier Creative : Kylie Minogue : Pop Culture
Mattel remains unapologetic with launch of Entrepreneur Barbie

Big Ideas

Mattel remains unapologetic with launch of Entrepreneur Barbie

Doll-maker Mattell has launched a new career for Barbie – as an entrepreneur.
Tiny Tot Feminism : Barbie : Melissa Wardy
New doll steps into body image debate over Barbie

Big Ideas

New doll steps into body image debate over Barbie

The Lammily doll has the proportions of an average American teen
Reality Check Branding : Barbie : Toys
iPad makes debut on kids' festive wish lists

Big Ideas

iPad makes debut on kids' festive wish lists

iPad makes debut on kids’ festive wish lists
Interactive : National Retail Federation : Xbox
Dystopian dream: Designer imagines Barbie home

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Dystopian dream: Designer imagines Barbie home

London – Fashion designer Roksanda Ilincic has collaborated with fashion film website SHOWstudio to create a 3D rendering of Barbie’s dream house.
Architecture : 3D Render : Roksanda Ilincic
Rock stars: Playful chalets offer ultimate escape

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Rock stars: Playful chalets offer ultimate escape

South Korea – South Korean architect Moon Hoon has created a series of chalets designed to add an element of play into architecture.
Design : Escapes : Rock It Suda
Virtual makeover: Mirror puts girls in the pink

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Virtual makeover: Mirror puts girls in the pink

US – The world’s largest toy company, Mattel, unveiled its Barbie Digital Makeover Mirror at the 110th American International Toy Fair last week. T...
Toys : Play : Gen I
US retailers change focus as dads hit the shops

Big Ideas

US retailers change focus as dads hit the shops

US retailers change focus as dads hit the shops
Cone Communications : Fathers : Sears
Traditional toys set to be under the tree this Christmas

Big Ideas

Traditional toys set to be under the tree this Christmas

Traditional toys set to be under the tree this Christmas
Toys : Tradition : Rubik's Cube
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