New York – Pop star Kylie Minogue has enlisted New York advertising and design agency Chandelier Creative to raise the bar on her tour merchandise.
The agency created the tour book,
merchandise and some of the on-stage video content for Kylie’s Kiss Me Once
tour. Items include bold graphic t-shirts, sunglasses with panes in the shape
of lips, and cheeky surprises such as condoms packaged with smiling bananas and
For the project, Chandelier Creative drew on such diverse influences as the Memphis design collective of the 1980s, Italian luxury fashion house Moschino, and the logo-heavy brand Hood By Air, a current favourite of the New York streetwear scene.
The merchandise is the next step in a continuing dialogue between pop and fashion, seen for example in recent Moschino collections inspired by Barbie and Spongebob Squarepants. ‘Their collections encourage us to have fun with fashion and design,’ says Chandelier Creative founder Richard Christiansen. ‘We love this ability to embrace colour, humour and pop culture in an elevated way, and we had a lot of fun playing in this space when approaching Kylie’s tour graphics and merchandise.’