What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Makeover
York, UK – Fashion designer Matty Bovan is celebrating girlhood with an apt new film for Barbie’s 58th birthday.
- A capsule collection of Barbie dolls, unisex T-shirts and badges is sold at the Fashion East pop-up shop in Selfridges, London
- Bovan questions identity and what is considered beautiful and feminine in his work
Together with film-maker Lucy Alex Mac, the Yorkshire-based designer cast a posse of girls from his home town who represent authentic attitudes to beauty and fashion in 2017.
The characters, resplendent in an eclectic mix of colourful gender-neutral pieces from the designer’s spring/summer 2017 collection, speak about fashion as ‘everything and nothing’, and make-up as a transient form of self-expression.
The project comes at a time when Barbie is also keen to push the boundaries of what is defined as femme. ‘Barbie is like pop art,’ Bovan told Dazed Digital, of his latest muse. ‘She can be transformed into anything your imagination wants.’
The Big Picture
The next generation places less value on body image. Personality comes first and foremost. For more, see our Post-body Mindset section in our Gen Viz macrotrend.
Most Recent
1
It’s time for brands to engage with de-growth:
The pace of the last decade combined with a tumultuous 2020 is driving...
2
Agile Artisans:
Revealing a more resilient business model, ethical fashion and homeware...
3
Upgrading urban mobility for the pandemic age:
With public transport use declining worldwide, innovators reveal how more...
4
The next luxury market? It’s the virtual world:
Unmatereality is a Singapore-based studio digitising and gamifying luxury...
5
Trans-positive beauty and wellness campaigns:
Historically entrenched in cisgender heteronormative ideals, health and...
6
Will Covid quell fashion’s ‘more is more’ mindset?:
With smaller brands struggling to stay afloat and larger brands left with...
7
How OffLimits is redefining emotional eating:
Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal...
8
Money Market: Gen Alpha:
With Generation Alpha largely viewing money as a digital concept, brands’...
9
Low-impact Interfaces:
To cut the carbon emissions of our online consumption, designers are...
10
It’s time to decolonise education, say Gen Z:
Galvanised by the Black Lives Matter movement, Generation Z are using social...
11
Chinese Travel Market:
With Chinese consumers keen to unleash their pent-up spending power, tourism...
12
Moral Commerce:
In the wake of Black Lives Matter, consumers are seeking brand allies and...
13
Inter-Covid Fashion:
In the inter-Covid period, fashion choices are becoming informed by health...
14
Raw and real: a new era for influencer marketing:
A migration towards smaller influencers more deeply in touch with their...
15