Playful programming

Playful programming

UK – Technology Will Save Us’ latest product is a programmable play wearable that helps children to learn to code.

The Mover Kit by Technology Will Save Us, UK

UK – Technology Will Save Us’ latest product is a programmable play wearable that helps children to learn to code.

  • The Mover Kit is designed to teach youngsters about electronics while encouraging active play
  • The kit includes coloured LEDs, a printed circuit board, rechargeable battery, snap band and housing

Called the Mover Kit, the build-it-yourself device teaches children creative problem-solving through computational thinking, electronics and coding. Once assembled, the Mover can be programmed using the bespoke Make platform to respond to a variety of movements using its flashing lights. This means youngsters can gamify everyday tasks such as brushing their teeth or make sports activities more fun. The device’s snap band means that the Mover can either be worn on the wrist or attached to various objects. The product has just been launched on Kickstarter.

‘Kid-centric, learning-focused technology is an emerging category in the market,’ says Bethany Koby, co-founder and CEO of Technology Will Save Us. ‘The gap [in the market] is huge. There is nothing like the Mover Kit. It brings together movement, craft and coding to help children learn about technology through play. It’s a wearable that isn’t about capturing data and isn’t a fitness trainer. It’s the first of its kind that you can make and code yourself.’

The Big Idea

Generation I kids not only demand technology is an integral part of their play, they want to build and code their own toys. Companies such as Technology Will Save Us, Primo and Sesame Workshop are turning today’s children into tomorrow’s computer scientists.

Discover More Daily Signals
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health & Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN