Canberra – Commonwealth Bank of Australia is taking children on an intergalactic quest to help them make better financial decisions.
The bank produced 80,000 kits in collaboration with M&C Saatchi and distributed them to schools across Australia as part of its Start Smart initiative, which is designed to foster financial literacy in children. The headset comprises a flat-pack cardboard viewer that converts any smartphone into a VR device.
The story, which follows Sammy the Space Koala as she journeys to find a unique present for her grandmother, features cautionary lessons about being careful with money, making the right financial decisions and how to distinguish between a ‘need’ and a ‘want’.
‘The Teleporter Adventures is a hybrid of a classic storybook and a VR world,’ says Michael Canning, executive creative director of M&C Saatchi Sydney. ‘As a new platform for immersive storytelling, we hope to reach more kids and communities around Australia with a fun way to learn about money, building on the Commonwealth Bank of Australia’s proud heritage of financial education.’
In taking steps to safeguard its future customers against reckless spending, the Commonwealth Bank of Australia is taking the role of a long-term thinking Immortal Brand, while the campaign is geared towards members of Generation I who respond to immersive, transmedia storytelling concepts and experiences.