Money mission

Money mission

Canberra – Commonwealth Bank of Australia is taking children on an intergalactic quest to help them make better financial decisions.

Article/20431 d65
The Teleporter by Commonwealth Bank of Australia, Australia

Canberra – Commonwealth Bank of Australia is taking children on an intergalactic quest to help them make better financial decisions.

  • Children use the Teleporter Adventures kit, which comprises a virtual reality (VR) storybook and cardboard viewer, to access the experience
  • The bank collaborated with children’s author Ursula Dubosarsky to create the story of Sammy the Space Koala

The bank produced 80,000 kits in collaboration with M&C Saatchi and distributed them to schools across Australia as part of its Start Smart initiative, which is designed to foster financial literacy in children. The headset comprises a flat-pack cardboard viewer that converts any smartphone into a VR device.

The story, which follows Sammy the Space Koala as she journeys to find a unique present for her grandmother, features cautionary lessons about being careful with money, making the right financial decisions and how to distinguish between a ‘need’ and a ‘want’.

‘The Teleporter Adventures is a hybrid of a classic storybook and a VR world,’ says Michael Canning, executive creative director of M&C Saatchi Sydney. ‘As a new platform for immersive storytelling, we hope to reach more kids and communities around Australia with a fun way to learn about money, building on the Commonwealth Bank of Australia’s proud heritage of financial education.’

The Big Picture

In taking steps to safeguard its future customers against reckless spending, the Commonwealth Bank of Australia is taking the role of a long-term thinking Immortal Brand, while the campaign is geared towards members of Generation I who respond to immersive, transmedia storytelling concepts and experiences.

Discover More News
Mastercard launches AI-powered stories for commuters

News

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

News

Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

Gen Z is entering the workforce with a pragmatic view of artificial intelligence and enthusiasm for in-person mentorship. 
Work : Technology : AI
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
Busan International Film Festival to host singalong screening of KPop Demon Hunters

News

Busan International Film Festival to host singalong screening of KPop Demon Hunters

A singalong screening of Netflix’s breakout show, KPop Demon Hunters, will take place at the Busan International Film Festival in September 2025.
Kpop : Streaming : Cinema
Stat: Australians turn to podcasts and radio for regular entertainment

News

Stat: Australians turn to podcasts and radio for regular entertainment

More than half of Australians aged 10 and over (52%) listen to or watch podcasts each month, according to new data published in The Infinite D...
Statistic : Podast : Media
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN