Identity

Should we leave nostalgia in the past? Opinion

Should we leave nostalgia in the past?:

13.07.2018 - As nostalgia saturates more of what we consume, there is a danger that societies will regress to a...
Society : Nostalgia : Football
Is a childfree lifestyle the new vegan? Opinion

Is a childfree lifestyle the new vegan?:

09.07.2018 - From environmental to financial impacts, societal concerns to self-doubt, more and more people are...
Parenting : Children : Pregnancy
Video: How are male mindsets changing?
Video
Big Ideas

Video: How are male mindsets changing?:

05.07.2018 - Nine British men debate the changing face of masculinity in our insightful new film collaboration with...
New Masculinity : Identity : Gender
Low-impact Eaters
Video
Tribes

Low-impact Eaters:

23.11.2017 - Members of this tribe are changing their eating habits owing to increasing anxiety about the state of...
Food : Drinks : Culture
The power and potential of Facebook Groups Big Ideas

The power and potential of Facebook Groups:

14.11.2017 - There is a growing desire among consumers to feel part of a community online, presenting an opportunity...
Community : Identity : Culture
Will vegans eat in-vitro meat? Opinion

Will vegans eat in-vitro meat?:

13.11.2017 - Veganism is on the rise, but will the same people who scour restaurant menus for the magic green ‘v’...
Food : Culture : Veganism
Men’s Beauty Market
Video
Markets

Men’s Beauty Market:

13.11.2017 - A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.
Beauty : Youth : Branding
Emerging Youth Travel Market
Video
Markets

Emerging Youth Travel Market:

08.11.2017 - Emerging economies with youth populations eager to explore new territories will radically transform the...
Travel : Youth : Hospitality
How technology is transforming national identity Big Ideas

How technology is transforming national identity:

25.10.2017 - The blockchain, space travel and offshore development are enabling those dissatisfied with the...
Technology : Identity : Digital
What’s the deal with men-free music festivals? Opinion

What’s the deal with men-free music festivals?:

20.10.2017 - As a Swedish festival plans to exclude men, we ask whether physically separating people based on gender...
Youth : Nightlife : Festivals
Consumer 2020
Video
Big Ideas

Consumer 2020:

19.10.2017 - In the next decade, brands need to prepare for consumers who are abandoning traditional institutions,...
Youth : Purpose : Belonging
Big data is being used to study human psychology Big Ideas

Big data is being used to study human psychology:

18.10.2017 - Our personal Google searches – the biggest and most accurate dataset in history – are feeding a...
Digital : Technology : Identity
Synthetic Reproduction Big Ideas

Synthetic Reproduction:

09.10.2017 - The next revolution in treating infertility could eliminate the pressure to have children before a...
Family : Identity : Reproduction
Safe Spaces
Video
Micro Trends

Safe Spaces:

09.10.2017 - Generation Z are creating safe spaces out of a frustration at a lack of representation of women, people...
Youth : Identity : Belonging
How magazine Azeema empowers women from North Africa and the Middle East Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East:

09.10.2017 - The founders of Azeema magazine on representing strong-minded women, empowering young girls and...
Youth Culture : Fashion : Belonging
Why avatars make the perfect brand partners Opinion

Why avatars make the perfect brand partners:

02.10.2017 - Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is...
Identity : Advertising : Media
Biome Blending Big Ideas

Biome Blending:

27.09.2017 - Recent studies indicate that we might soon be able to adopt other people’s microbiotic identities.
Wellness : Identity : Optimisation
Why brands are at risk of reducing DNA testing to a gimmick Opinion

Why brands are at risk of reducing DNA testing to a gimmick:

26.09.2017 - By over-promising and under-delivering, brands are ruining consumer confidence in a potentially...
Health : Food : Identity
ASOS Go Play encourages non-binary make-up and other stories
Video
News

ASOS Go Play encourages non-binary make-up and other stories:

13.09.2017 - In today’s daily digest: LadBible tackles ocean pollution, UK playgrounds a potential health risk, the...
Beauty : Sustainability : Digital
Female Futures
Video
Markets

Female Futures:

16.08.2017 - How will women thrive in a changing world?
Youth Culture : Generation Z : Identity
Why is being transgender still an issue?
Video
Opinion

Why is being transgender still an issue?:

28.07.2017 - Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Hypebeast has launched a new vertical targeted at kids News

Hypebeast has launched a new vertical targeted at kids:

21.07.2017 - Global – Hypekids is dedicated to breaking the latest news in the fashion realm to young style devotees.
Fashion : Luxury : Media
Finnishing touch News

Finnishing touch:

20.04.2017 - Finland – Design agency Kokoro & Moi has created a new visual identity for Finland in the country’s...
Finland : New Bricolage Living : Branding
Anybody out there? News

Anybody out there?:

07.04.2017 - London – Design firm The Partners has created an extraterrestrial brand identity for scientific...
The Partners : Post-language Typography : Branding
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