Identities

Gen Z in Australia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...
Australia : Gen Z : Loneliness
The Future of Work is Inter-Generational

Viewpoints

The Future of Work is Inter-Generational

Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-g...
Workplace : Generations : Accesibility
Vaseline launches world’s first skincare product for transgender women

News

Vaseline launches world’s first skincare product for transgender women

Vaseline has taken a significant step towards inclusivity with the release of the Transition Body Lotion, the first skincare product specifica...
Inclusivity : Health : Beauty
Decolonised Cowboy Core

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...
Pop Culture : Fashion : Media
Teens, Tech and Tapping Out

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...
Technology : Identities : Youth
Walmart celebrates Black fathers as superheroes in Father’s Day campaign

News

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.
Retail : Advertising & Branding : Society
Stat: Gaming for self-expression is fuelling growth in gaming

News

Stat: Gaming for self-expression is fuelling growth in gaming

According to online fan community Fandom’s Inside Gaming 2024 report, almost half (46%) of gamers list creation, imagination and self-expression as...
Gaming : Identities : Technology
Emerging Youth: The Maghreb

Behaviours

Emerging Youth: The Maghreb

After years of political instability and social unrest, the Maghreb’s youth are still standing up for their beliefs and making themselves heard thr...
Youth : Society : Culture
Moving African Fashion Forward

Viewpoints

Moving African Fashion Forward

Fashion business consultant Ramata Diallo sits down with LS:N Global to unpack what’s new and next for the African fashion industry.
Africa : Fashion : Retail
Saudi Arabia: Women Futures

Behaviours

Saudi Arabia: Women Futures

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and inf...
Saudi Arabia : Luxury : Vision 2030
Indian Nuptials Re-imagined

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian weddi...
India : Indian Wedding : Wedding Ceremony
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Emerging Youth: Saudi Arabia

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...
Saudi Arabia : Gen Z : Middle East
Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

News

Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

The percentage of lesbian, gay, bisexual, transgender and queer (LGBTQ+) adults in the US has reached a record high, according to a Gallup survey o...
Youth : Identity : Society
Next-Gen Hair Accessories

Markets

Next-Gen Hair Accessories

Between AI, rentals and banana fibres, innovative Black-owned businesses are weaving a dynamic future for the wigs and hair extensions market.
Wig : Natural Hair : Haircare
The Future of Women’s Health

Viewpoints

The Future of Women’s Health

Dr Somi Javaid, founder and chief medical officer of HerMD, tells LS:N Global how its clinics can help fix a broken healthcare system and close the...
Women's Health : HerMD : Preventative Healthcare
Women Who Play

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.
Future Of Gaming : Avatar Customisation : Women Empowerment
FemFin: Female-forward Finance

Markets

FemFin: Female-forward Finance

A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and fina...
Finance : Investment : Society
Stat: LGBTQ+ representation in video games is nearly invisible

News

Stat: LGBTQ+ representation in video games is nearly invisible

In February 2024, GLAAD, the Gay & Lesbian Alliance Against Defamation, unveiled the first-ever report on LGBTQ+ inclusion in video games.
Gaming : Pop-culture & Media : Society
In (Birth) Control

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.
Health : Wellness : Contraception
Authentic Avatars

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.
Gaming : Pop-culture & Media : Technology
Emerging Youth: Nigeria

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...
Youth : Nigeria : Nigeria
Stat: New report shows lack of diverse decision-makers in UK fashion

News

Stat: New report shows lack of diverse decision-makers in UK fashion

The inaugural UK Fashion DEI (Diversity, Equity and Inclusion) Report, to be released in 2024, exposes a stark lack of diversity in executive roles...
British Fashion Council : Workplace : Work States Futures
The Viewpoint: Black art matters in Web3

News

The Viewpoint: Black art matters in Web3

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.
NFTs : Web3 : Identities
Meet Obayaty, the unapologetically masculine beauty brand

News

Meet Obayaty, the unapologetically masculine beauty brand

Make-up by men for men – that’s the promise of newly founded beauty brand Obayaty.
Beauty : Men's Health : Retail
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