Nigeria

Emerging Youth: Nigeria

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...

Youth : Nigeria : Nigeria

Nigeria bans white models and British accents from ads

News

Nigeria bans white models and British accents from ads

Taking assertive action to promote home-grown talent and stimulate inclusive economic growth, the Nigerian government is banning the use of white m...

Nigeria : Advertising : Models

The Campaign: Homecoming Festival

News

The Campaign: Homecoming Festival

This year's annual Homecoming festival of Nigerian creativity was a phygital, multi-channel offering hosted in collaboration with Browns East.

Fashion : Luxury : Online Retail

A phygital showcase for Nigeria’s creative talent

News

A phygital showcase for Nigeria’s creative talent

The annual Homecoming festival of creativity is partnering with London’s Browns East store for its 2020 edition.

Fashion : Retail : Online Retail

Stat: The future of Nigeria is urban

News

Stat: The future of Nigeria is urban

Nigeria is set to experience a 50% urban growth in the next six years – the fastest urban growth globally – according to Nielsen.

Nigeria : Urban : Society

Dafe Oboro on changing attitudes among Nigeria’s youth

Big Ideas

Dafe Oboro on changing attitudes among Nigeria’s youth

Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions of masculin...

Youth : New Masculinity : Marketing

News

Epara is a new beauty brand for women of colour

Berkshire – The luxury label’s products feature organic ingredients and botanical actives that cater for the specific needs of dark skin.

Beauty : Luxury : Skincare

Nigerian beauty

News

Nigerian beauty

Nigeria – Kenzo’s new quarterly publication captures the energy of young Nigerian communities.

Kenzo : Luxury Futures : Youth Culture

Global Retail Market 2017: Part 1

Markets

Global Retail Market 2017: Part 1

The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of th...

Machine Learning : Artificial Intelligence : Chatbots

Big Ideas

Project Africa

Africa – eBay has joined forces with online retail start-up MallforAfrica.com in a bid to expand its consumer base in Africa.

EBay : Dawn Of The Megasystems : MallforAfrica

New Emerging Affluents

Trend Tracker

New Emerging Affluents

First identified by LS:N Global back in 2012, the New Emerging Affluents (NEAs) have come to define global luxury, retail and fashion, shifting t...

Global NEA's : Emerging Affluents : Urban Migration

Sky-high spenders

Big Ideas

Sky-high spenders

London – Developed for heads of state, London Heathrow’s VIP service is now driving luxury retail spending by private shoppers at Europe’s busies...

Heathrow Airport : Personal Shopping : Terminal 5

New low-cost smartphone aimed at young people in emerging markets

Big Ideas

New low-cost smartphone aimed at young people in emerging markets

Former Apple CEO John Sculley has launched a low-cost smartphone aimed at young people in emerging markets.

Obi Mobiles : John Sculley : New Emerging Affluents

Café culture: Branding for Nigeria’s coffee shop chain

News

Café culture: Branding for Nigeria’s coffee shop chain

Lagos – Umutu Coffee Company is bringing the concept of a coffee house to Nigeria and asked Mexican design agency Anagrama to create branding ...

Stamped Goods : Anagrama : Coffee

China leads on red wine, while Cognac surges in Africa

Big Ideas

China leads on red wine, while Cognac surges in Africa

China leads on red wine, while cognac surges in Africa

China : Luxury : Red Wine

A homegrown Amazon-like marketplace for Nigeria

Big Ideas

A homegrown Amazon-like marketplace for Nigeria

A homegrown Amazon-like marketplace for Nigeria.

Online Shopping : Amazon : Emerging Markets

Estée Lauder targets buoyant sub-Saharan Africa

Big Ideas

Estée Lauder targets buoyant sub-Saharan Africa

Estée Lauder targets buoyant sub-Saharan Africa

Middle East : Africa Beauty Market : Sub Saharan Africa

Sub-Saharan Africa

Markets

Sub-Saharan Africa

Sub-Saharan Africa (SSA) is open for business as analysts hail a new era of prosperity for the world’s least developed region. The IMF predicts tha...

IMF : World Bank : Accenture

Nigerian middle class boosts online sales growth

Big Ideas

Nigerian middle class boosts online sales growth

Nigerian middle class boosts online sales growth

Nigeria : Middle Class : Ecommerce

Nigeria signs up MasterCard for ID payment cards

Big Ideas

Nigeria signs up MasterCard for ID payment cards

Nigeria – Credit card firm MasterCard, in partnership with the Nigerian government, is to distribute ID cards that also serve as bank cards to the ...

MasterCard : Nigeria : ID Cards

Mobile World Congress: Nokia appeals to emerging markets with €15 phone

Big Ideas

Mobile World Congress: Nokia appeals to emerging markets with €15 phone

Mobile World Congress: Nokia appeals to emerging markets with €15 phone

Nokia : Mobile Phones : Cell Phones

Nigerian fashion designers pop up at Selfridges

Big Ideas

Nigerian fashion designers pop up at Selfridges

Nigerian fashion designers pop up at Selfridges

Nigeria : Selfridges : London

IHT Luxury Conference 2012- Overview

Big Ideas

IHT Luxury Conference 2012- Overview

Rome – The promise of Africa as a producer and consumer of luxury goods is now a reality, according to fashion designers and business leaders ...

Louis Vuitton : Ethical Luxury : Kim Jones

Emerging markets offer lifeline to BlackBerry

Big Ideas

Emerging markets offer lifeline to BlackBerry

Emerging markets offer lifeline to BlackBerry

Blackberry : Nigeria : Lagos

New Emerging Affluents

Macro Trends

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn mor...

Emering Affluents : Middle-class : Urban Migration

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