Middle-class

The American Middle

Macro Trends

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behi...
Culture : Advertising : Retail
American dreaming

Big Ideas

American dreaming

New York – Forbes has launched an American Dream Index (ADI) to determine whether President Trump is making America great again.
US : The Hollow Middle : Civic Brands
Twitter reaches out to consumers in emerging economies

Big Ideas

Twitter reaches out to consumers in emerging economies

Twitter has acquired ZipDial, a service that enables brands to reach consumers who spend most of their time offline.
Twitter : Mobile Internet Access : New Emerging Affluents
Mexico is a bright spot for youth-focused retail

Big Ideas

Mexico is a bright spot for youth-focused retail

Mexico is a bright spot for youth-focused retail
Mexico : Middle-class : H&M
Mid-range fashion trumps luxury in Asia-Pacific

Big Ideas

Mid-range fashion trumps luxury in Asia-Pacific

Mid-range fashion trumps luxury in Asia-Pacific
Mid-range Fashion : Middle-class : CBRE
Russia’s Amazon equivalent sees 55% sales boost

Big Ideas

Russia’s Amazon equivalent sees 55% sales boost

Moscow – Describing itself as the ‘Amazon of Russia’, online shopping platform Ozon.ru, recorded a 55% rise in sales by dollar value in 2012.
Ozon : E-commerce : Russia
Young fuel growth in fast food sector in India

Big Ideas

Young fuel growth in fast food sector in India

Young fuel growth in fast food sector in India
Restaurant : Population : Fast-food
UK consumers are forced to rent accommodation

Big Ideas

UK consumers are forced to rent accommodation

UK consumers are forced to rent accommodation
Generation : Middle-class : The Guardian
Italian families 40% poorer than 10 years ago

Big Ideas

Italian families 40% poorer than 10 years ago

Italian families 40% poorer than 10 years ago
Food : Censis : Salary
Chinese consumers warm to coffee culture

Big Ideas

Chinese consumers warm to coffee culture

Chinese consumers warm to coffee culture
China : Cafédirect : Ben Styche
A new business era: The Co-commerce Revolution

News

A new business era: The Co-commerce Revolution

A new business era: The Co-commerce Revolution
Developing Economies : Fact : Middle-class
New Emerging Affluents

Macro Trends

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn mor...
Emering Affluents : Middle-class : Urban Migration
Credit fuels middle-class spending in Brazil

Big Ideas

Credit fuels middle-class spending in Brazil

Credit fuels middle-class spending in Brazil
Finance : Layaway Luxury : Managing
African middle class grows by 60% in a decade

Big Ideas

African middle class grows by 60% in a decade

African middle class grows by 60% in a decade
Spending : Mobiles : C-class
Middle-class shoppers flock to Poundland

Big Ideas

Middle-class shoppers flock to Poundland

Middle-class shoppers flock to Poundland
Recession : Middle-class : Lo-hi Retail
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