The Guardian

Neo-kinship

Macro Trends

Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the househol...
Neo-kinship : Artificial Intelligence : Family
Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
Preview: Virtual Empathy

News

Preview: Virtual Empathy

Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.
Virtual Reality : Gen Viz : E-motional Economy
 Virtual Empathy

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.
Virtual Reality : Gen Viz : E-motional Economy
Life inside

News

Life inside

UK – The Guardian Media Group has launched a visceral virtual reality (VR) article on life inside a solitary confinement prison cell.
The Guardian : 6x9: A Virtual Experience Of Solitary Confinement : Virtual Reality
Mega-system Curation

Micro Trends

Mega-system Curation

Apple, Twitter and YouTube have tired of algorithms and fallen in love with human editors.
Apple : Twitter : Google
The Guardian aims to understand happiness levels with new app

Big Ideas

The Guardian aims to understand happiness levels with new app

A new app from The Guardian in association with life insurance group Beagle Street is designed to help understand what makes us happy.
Happy For Life : The Guardian : The New Sublimity
Africans adopting mobile internet at twice global average

Big Ideas

Africans adopting mobile internet at twice global average

Internet surfing on mobiles in Africa is predicted to increase twice as fast as the global average.
Africa : Mobile Internet : Mobile Banking
The Guardian challenges readers to 'live better'

Big Ideas

The Guardian challenges readers to 'live better'

The Guardian's new campaign encourages people to live sustainably
The Guardian : Newspapers : Unilever
Novelty seeking: The Guardian breaks routine

News

Novelty seeking: The Guardian breaks routine

London – The Guardian newspaper has launched a new monthly supplement, Do Something, replete with a manifesto that encourages readers ‘to stop doin...
The Guardian : Newspaper : Do Something
GoldieBlox

Design Directions

GoldieBlox

An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest membe...
GoldieBlox : Tiny Tot Feminism : Feminism
UK consumers are forced to rent accommodation

Big Ideas

UK consumers are forced to rent accommodation

UK consumers are forced to rent accommodation
Generation : Middle-class : The Guardian
Auto technology to bypass global gridlock

Big Ideas

Auto technology to bypass global gridlock

Auto technology to bypass global gridlock
The Guardian : Transport : Arup
Fest-vertorials

Micro Trends

Fest-vertorials

Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...
Festivals : Editorial : Magazines
Fresh angle: Immerse yourself in a Travel & Hospitality video

News

Fresh angle: Immerse yourself in a Travel & Hospitality video

London – UK newspaper The Guardian has worked with video company Condition One to create an immersive travel guide video app for the iPad.
Tokyo : The Guardian : Guide
UK newspaper opens dialogue with Facebook fans

Big Ideas

UK newspaper opens dialogue with Facebook fans

UK newspaper opens dialogue with Facebook fans
Narrative : Stories : Newspaper
Retail controls hit Russian spirits market

Big Ideas

Retail controls hit Russian spirits market

Retail controls hit Russian spirits market
Spirits : Russia : Alcohol
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