Twitter

Cracking the Algorithm Code

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is underway.  

Algorithms : Big Data : Technology

Stat: Online harassment is soaring like never before in the US

News

Stat: Online harassment is soaring like never before in the US

Published annually, the latest edition (June 2023) of the Anti-Defamation League's (ADL) Online Hate and Harassment: The American Experience report...

Media : Technology : Society

Stat: Americans have mixed feelings about brands on Twitter

News

Stat: Americans have mixed feelings about brands on Twitter

Should brands still advertise on Twitter? Morning Consult has polled consumers on how they feel about brands still using Twitter despite the recent...

Stat : Stats : Statistic

Using blockchain to hack misinformation in Russia

News

Using blockchain to hack misinformation in Russia

Amid a rapid increase of media censorship, particularly relating to the Russian invasion of Ukraine, international non-profit Reporters Without Bor...

Media : Technology : Ukraine

Twitter’s Super Follows monetises creators’ content

News

Twitter’s Super Follows monetises creators’ content

The social network will be launching a Super Follows feature that lets users charge followers for exclusive content.

Technology : Social Media : Entertainment

Twitter launches a branded content studio

News

Twitter launches a branded content studio

Twitter ArtHouse will connect brands with the talent of influencers, content strategists, artists and editors.

Media : Design : Digital

Twitter trolls John Lewis with its Christmas ad

News

Twitter trolls John Lewis with its Christmas ad

Virginia-based lecturer John Lewis, who has been tweeting from the @johnlewis handle since 2007, stars in Twitter’s latest ad.

Culture : Media : Digital

Morality Recoded

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Preview: Veritas Media

News

Preview: Veritas Media

Global – Consumers are hungry for media content they can trust to give them an accurate analysis of current affairs.

Civic Brands : Media : Digital

Micro Trends

Veritas Media

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media content they can trust.

Civic Brands : Media : Fake News

Could Facebook launch a Line store?

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.

Asia : Social Media : Line

Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...

Generation Z : Youth Culture : Virtual Reality

React and respond

Big Ideas

React and respond

Global – A number of companies are responding to the recent electronics travel ban.

Emirates : The Dislocated World : Advertising

Big Ideas

Safety stance

US – The Black Lives Matter campaign has introduced a Mark Yourself Unsafe app to raise awareness of racism in America.

The Dislocated World : Black Lives Matter : Mark Yourself Unsafe

A ton of bricks

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.

Lego : Brandstanding : Stop Funding Hate

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social

Road to happiness

News

Road to happiness

New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.

Chevrolet : Positivity Pump : The New Value Economy

Social mediator

News

Social mediator

Global – A new short film from Kenzo’s creative directors comments on the fickle nature of our social media personalities.

Kenzo : The Sharded Self : The Realest Real

Influencer Market

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing

Big Ideas

Mixed messages

US – Despite global brand recognition, research has revealed that Twitter’s slowing growth is linked to confusion about what the service does.

Twitter : Social Media : Brand Identity

Big Ideas

Slam dunk

US – The NBA has launched a Facebook Messenger chatbot to curate playoff content for fans.

NBA : Facebook Messenger : Chatbots

Big Ideas

Who am I?

Athens – The Antipersona app enables Twitter users to assume the identity of another user for 24 hours.

Antipersona : Anastasis Germanidis : Social Media

Hangry for more

Big Ideas

Hangry for more

Australia – The Snickers Hungerithm tracks anger expressed online to determine the price of Snickers bars in 7-Eleven stores.

Snickers : E-motional Economy : Data Design

Circle of trust

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.

Twitter : Influencer Marketing : Gen Viz

Going through changes

Big Ideas

Going through changes

UK – Researchers at Cambridge University have used geo-location data to predict neighbourhood gentrification in London.

Gentrification : Twitter : Future Cities

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