Social mediator

Global – A new short film from Kenzo’s creative directors comments on the fickle nature of our social media personalities.

• The Realest Real premiered during New York Fashion Week to promote Kenzo’s autumn/winter 2016 collection
• The film follows in Kenzo’s tradition of making experimental short films, such as Snowbird, in place of conventional adverts

Directed by Carrie Brownstein, The Realest Real takes a light-hearted look at the capricious nature of social media and explores the dangers of blurring the lines between online personas and real life.

The film follows Abby, who, having once posted the comment ‘mom’ on a photo of actress Natasha Lyonne, now finds herself in a world where Lyonne assumes the role of her mother, but the reality does not live up to expectations.

The Realest Real follows in Kenzo’s tradition of producing outward-looking short films that focus less on promoting its clothes and more on unravelling a narrative. ‘If you can create a film where [the clothing] feels integrated and you remember the humour and context of everything that is happening, that to us is the win,’ Carol Lim, co-creative director at Kenzo, told Fashionista.