Los Angeles – The microbiome-based supplements brand has launched an education platform that requires its influencer partners to learn about the products they promote.
Seed University is the brand’s attempt to curb the spread of misinformation and encourage more accountability in influencer marketing. Designed as a 59-minute, six-unit interactive course on Instagram Stories, it informs influencers about microbiome, probiotics and the Seed brand. Only after completing the course will partners be provided with a unique URL to earn commission from the sale of Seed products that they have driven. Course offerings will also expand in the future on a ‘learn more, earn more’ basis, according to the brand.
With tutorials on bacteria, the microbiome, human biology and the science of probiotics, Seed University incorporates GIFs, memes and videos to make the science accessible and engaging. A final unit is dedicated to translating the Federal Trade Commission’s Endorsement Guide, which outlines how influencers must disclose financial relationships with brands. By creating greater transparency in its products, Seed demonstrates how the supplements industry can embrace expertise.