Chevrolet

Real-time rendering

News

Real-time rendering

San Francisco – Epic Games has unveiled new imaging technology that enables users to customise commercials in real time.
Chevrolet : Advertising : Gen Viz
Road to happiness

News

Road to happiness

New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.
Chevrolet : Positivity Pump : The New Value Economy
John Curran: Branding Ebola

Viewpoints

John Curran: Branding Ebola

Global brands find it hard to deal with local disasters, says cultural anthropologist John Curran.
Arsenal : Puma : Emirates
Connected Cars

Markets

Connected Cars

The technology in cars and computers is merging, but driverless vehicles, remain some way off.
BMW : Driverless Cars : Audi
Car marketing targets Athena Woman

Big Ideas

Car marketing targets Athena Woman

American car manufacturers are changing their marketing strategy by featuring entrepreneurial, empowered women.
Cars : Athena : Buick
My Story Apps

Micro Trends

My Story Apps

Consumers are increasingly using social media platforms to project an enhanced, edited and celebrity version of themselves. Now, a new host of bran...
Storytelling : Apps : Social Media
Detroit Autoshow Review 2012

Big Ideas

Detroit Autoshow Review 2012

The 2012 North American International Auto Show, or Detroit Auto Show, closed its doors on 23 January in upbeat mood, reflecting an industry with r...
Cars : Automobile : Lexus
GM on road to 1m luxury car sales in Brazil

Big Ideas

GM on road to 1m luxury car sales in Brazil

GM on road to 1m luxury car sales in Brazil
Brazil : GM : Chevrolet
LA Auto Show 2008

Big Ideas

LA Auto Show 2008

Los Angeles – Launching a major motor show in the week that the so-called ‘Big Three’ US carmakers – General Motors, Ford and Chrysler – went to Wa...
Automotive : La Auto Show : Micro Cars
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