Puma

Puma and Tracksmith give a voice to sports activism

News

Puma and Tracksmith give a voice to sports activism

Athletic brands Puma and Tracksmith have teamed up on a podcast that sheds light on a key moment of sports activism history.
Sports & Leisure : Society : Media & Entertainment
Puma’s biodegradable sportswear is made on demand

News

Puma’s biodegradable sportswear is made on demand

Puma has unveiled a range of biodegradable sportswear as part of Dezeen’s Virtual Design Festival.
Fashion : Sustainability : Sportswear
Puma and CSM consider fashion’s waterless future

News

Puma and CSM consider fashion’s waterless future

The sports brand has teamed up with BA Fashion students at Central Saint Martins (CSM) to explore future textile manufacturing for a more sustainab...
Fashion : Design : Campaign
Wearables of the future could be made of biosmart materials

Big Ideas

Wearables of the future could be made of biosmart materials

Puma’s global director of innovation Charles Johnson on the brand’s recent collaboration with MIT Design Lab and how biodesign could be used to upg...
Puma : Wellbeing : Biodesign
Fashion’s feminism problem

Viewpoints

Fashion’s feminism problem

The fashion industry’s false appropriation of feminism is trivialising the cause and revealing its own hypocrisy.
Feminism : Dior : Fashion
Dr Helen Crowley: Kering

Viewpoints

Dr Helen Crowley: Kering

The head of sustainable sourcing innovation at Kering explains why brands need to be open about sustainable innovation.
Kering : Whole-System Thinking : Sustainability
Trainer tours

News

Trainer tours

US – Foot Locker has launched an audio guide that augments the in-store shopping experience.
Foot Locker : Nike : Adidas
Spring/summer 2017 Fashion Week: Part 2

Design Directions

Spring/summer 2017 Fashion Week: Part 2

In the second part of our fashion week coverage, LS:N Global examines the continuing influence of Athleisure on many designers, as well as more exp...
Fashion Week : Chanel : Digital Luxury
Health benefits

Big Ideas

Health benefits

New York – Wellcoin is taking the gamification of fitness to the next level, with real, tangible rewards.
Wellcoin : Health Currency : Fitness
John Curran: Branding Ebola

Viewpoints

John Curran: Branding Ebola

Global brands find it hard to deal with local disasters, says cultural anthropologist John Curran.
Arsenal : Puma : Emirates
Pegged-down design: Puma opens modular store in South Africa

News

Pegged-down design: Puma opens modular store in South Africa

Johannesburg – Puma Select has opened a store with a pared-back, flexible design to highlight its luxury product range. With the interiors based on...
Retail Interiors : Puma : South Africa
Body talk: Puma ad creates dance vocabulary

News

Body talk: Puma ad creates dance vocabulary

London – Puma’s latest promotion campaign for its Sync fragrance promises consumers a ‘new messaging platform’ based on translating words into...
Youth : Dance : Puma
Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service

Big Ideas

Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service

Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service
Dubai Mall : Dubai : Level Shoe District
Eco sneaker: Puma shoes that turn into soil

News

Eco sneaker: Puma shoes that turn into soil

Eco sneaker: Puma shoes that turn into soil
Ethics : Plastic : Jacket
Fuseproject: industrial design and branding

Design Directions

Fuseproject: industrial design and branding

Fuseproject: industrial design and branding
Design : San Franicisco : Yves Bahar
Open policy: Honest fashion label is launched

News

Open policy: Honest fashion label is launched

Belgium – A new ethical and sustainable fashion label called Honest by promises to be fully transparent about its products.
Transparency : Hugo Boss : Transparent
Designer health: Sabi provides a dose of control

News

Designer health: Sabi provides a dose of control

San Francisco – Product design company Fuseproject has created a health and wellness brand called Sabi, which provides an ergonomic design solution...
Medication : Regulation : Sabi
Denim and sports brands celebrate urban cyclists

Big Ideas

Denim and sports brands celebrate urban cyclists

Denim and sports brands celebrate urban cyclists
Commuter : Levi's : Puma
Strong Kreechr: Puma sets sail with racy brew

News

Strong Kreechr: Puma sets sail with racy brew

Strong Kreechr: Puma sets sail with racy brew
Puma : Craft Beer : Volvo Ocean Race
We-Commerce

Micro Trends

We-Commerce

As environmental concerns have become more important to consumers, LS:N Global has tracked the shifts, through trends such as the Cradle-to-Cradle ...
Cradle To Cradle : C2C : Brandstanding
In the bag: New Puma shopper carries the day

News

In the bag: New Puma shopper carries the day

In the bag: New Puma shopper carries the day
Germany : The Clever Little Shopper : Puma
Teens: India

Markets

Teens: India

Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of...
India : Business Today : Puma
Gamified World

Micro Trends

Gamified World

Businesses, organisations and institutions are increasingly using game mechanics to transform everyday tasks, leading to a gamified world.
Gaming : Points : Challenges
Puma takes new step on environmental impact

Big Ideas

Puma takes new step on environmental impact

Puma takes new step on environmental impact
Puma : Sport : Brandstanding
Best foot forward: Puma’s next step in Tokyo

News

Best foot forward: Puma’s next step in Tokyo

Best foot forward: Puma’s next step in Tokyo
Multi-Functional : Space : Tokyo
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