Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of under-20s will rise to 55%. The teen market in India is worth more than $16bn, according to a study by market trend researcher Elissa Moses. Indian teens spend 60% of their money on chocolates, carbonated drinks and jeans, according to Calcutta online magazine IMZ – IIM.
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