Strong Kreechr: Puma sets sail with racy brew

The design of the bottle is in keeping with Puma’s entry for the race, a vessel called Mar Mostro, which was inspired by a story of a boat that becomes at one with the oceans.

‘Kreechr takes its inspiration from the tough sailing conditions that Mar Mostro will face during the race, and was crafted extra strong,’ says Brett Bellinger, marketing director for Puma.

For more about the beverages market, read our Drinks Futures report.