Levi's

Levi’s and Lego tap into DIY fashion

News

Levi’s and Lego tap into DIY fashion

A new capsule collection co-created by Lego and Levi’s allows consumers to take style and creativity into their own hands.
Fashion : Retail : Lego
Sleek cosmetics empower make-up enthusiasts and other stories

News

Sleek cosmetics empower make-up enthusiasts and other stories

Friday’s top stories including Space10 looks at the future of urbanisation, Sweaty Betty opens social fitness hub and consumers seek budget groceri...
Beauty : Fashion : Retail
Ivan Poupyrev: Google ATAP

Viewpoints

Ivan Poupyrev: Google ATAP

How to design wearable technology that people want to wear.
Google : Wearable Technology : Lisbon Web Summit
Do some good

Big Ideas

Do some good

Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.
DoneGood : B Corporation Certification : DSTLD
Brand Educators

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.
Immortal Brand : Luxury : Education
Gateway Garments

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
Connected : Smart Fabric : Big Data
Denim redux

Big Ideas

Denim redux

San Francisco – Levi’s is embracing the athleisure movement with its new range of super-stretchy denim jeans.
Levi Strauss & Co : Athleisure : Denim
Unmistakable by design

Big Ideas

Unmistakable by design

Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David...
Leo Burnett : Cannes Lion 2015 : Levi's
Worn-in look: Levi’s asks the world how they wear their jeans

News

Worn-in look: Levi’s asks the world how they wear their jeans

San Francisco – In a new global campaign, US denim brand Levi’s is asking the world: how do you live in Levi’s? Accompanying the campaign is an onl...
Levi's : Shoppable Videos : Storytelling
Rick Schultz: How To Get The Most From Your Data

Viewpoints

Rick Schultz: How To Get The Most From Your Data

What can data do for you? Rick Schultz of analytics software company Alteryx reveals all 
Big Data : Software : Omnichannel Retail
The best pop-ups at New York Fashion Week

Big Ideas

The best pop-ups at New York Fashion Week

LS:N Global visited several pop-up stores during New York Fashion Week. Four of them stood out as fresh and innovative approaches to the concept.
New York : New York Fashion Week : Shipley & Halmos
Rail is the New Road

Micro Trends

Rail is the New Road

As Americans’ interest in rail travel grows, brands are harnessing the romance of cross-country trains to foster innovation and tell new stories.
Transport : Perfromance : Station To Station
Pure Jeanius: Selfridges opens denim department

News

Pure Jeanius: Selfridges opens denim department

London – With more than 11,000 pairs of jeans, ranging in price from £11 to £11,000 ($17–17,000, €13–13,000), Selfridges has opened another ‘b...
Shopping : Sebastian Manes : Denim Studio
Bread & Butter spring/summer 2013: Premium denim

Big Ideas

Bread & Butter spring/summer 2013: Premium denim

The latest denim trends for spring/summer 2013 were on show at the Bread & Butter Berlin trade fair earlier this month, as brands returned to premi...
Scott Morrison : Temple Of Denim : Karl-Heinz Muller
Chinese Travel & Hospitalitylers attract brands to Thailand

Big Ideas

Chinese Travel & Hospitalitylers attract brands to Thailand

Chinese Travel & Hospitalitylers attract brands to Thailand
Thailand : Bangko : Central Embassy
Bread & Butter Berlin autumn/winter 2012/13 show review

Big Ideas

Bread & Butter Berlin autumn/winter 2012/13 show review

Berlin – The autumn/winter 2012/2013 trade show season was in full swing last week at denim and streetwear fair Bread & Butter, where leading denim...
Eco : Denim : Streetwear
Denim and sports brands celebrate urban cyclists

Big Ideas

Denim and sports brands celebrate urban cyclists

Denim and sports brands celebrate urban cyclists
Commuter : Levi's : Puma
Footprint Futures

Micro Trends

Footprint Futures

In the 00s, people learned the importance of reducing their carbon footprints. We are now seeing a fuller picture of the environmental and social i...
Carbon Footprint : Environment : Sustainability
New Mobile Commerce

Micro Trends

New Mobile Commerce

Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...
Pop-up : Containers : Tour
Dream weaver: Levi's shows what it's made of

News

Dream weaver: Levi's shows what it's made of

Dream weaver: Levi’s shows what it’s made of
Craft : Irvin Trujillo : Centinela Traditional Arts
On their bikes: Clothing brands enjoy the ride

News

On their bikes: Clothing brands enjoy the ride

On their bikes: Clothing brands enjoy the ride
New York : Get In The Saddle : Maintenance Shop
Commuter cycle: Levi's line is streets ahead

News

Commuter cycle: Levi's line is streets ahead

Commuter cycle: Levi’s line is streets ahead
Denim : Pedal Power : Merchandising
Go Forth and print: Levi's opens new workshop

News

Go Forth and print: Levi's opens new workshop

Go Forth and print: Levi’s opens new workshop
Berlin : Go Forth : Retail Futures
Teens: India

Markets

Teens: India

Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of...
India : Business Today : Puma
Denim update: Photo app promotes jeans brand

News

Denim update: Photo app promotes jeans brand

Denim update: Photo app promotes jeans brand
Levi's : Instagram : Analogue
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