Go Forth and print: Levi's opens new workshop

11.07.2011 Berlin : Go Forth : Retail Futures

Berlin – Denim brand Levi’s has opened its first European print workshop to mark the global launch of its Go Forth campaign.

The Levi’s Print Workshop opened on 7 July in the city’s former mint Alte Münze. It provides free screen-printing equipment and supplies, as well as hosting a series of events and activities. As in previous workshops in San Francisco, New York and Los Angeles, participants in Berlin will engage in the creative process, making their own hand-printed t-shirts, postcards and digital artwork.

To launch the project, artist Vhils was commissioned to create a series of street murals to capture some of Berlin’s most inspiring pioneers who the brand believe embody the Go Forth spirit.

For more information about the campaign, read LS:N Global’s Innovate feature.

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