Dream weaver: Levi's shows what it's made of

Chimayo, New Mexico – Denim brand Levi’s has released the latest in a series of film shorts called Made Here, documenting the crafts of its artisan collaborators.

The latest film, entitled Made Here: Centinela Traditional Arts, shows the craft and history of master weaver Irvin Trujillo, who makes weavings for the backs of Levi’s limited-edition denim trucker jackets.

LS:N Global has reported on how brands show the craft behind their products in our Show Your Working micro trend. Now brands are introducing customers to the people behind their products. For an example of this, read the Innovate feature on The IOU Project.