Daily Signals 15.09.2020

Signals

Lego and Levi’s celebrate play, an online card game for diversity and inclusion, and female consumers are confused about the perimenopause.

Levi’s and Lego tap into DIY fashion

Lego and Levi’s

Global – A new capsule collection co-created by Lego and Levi’s allows consumers to take style and creativity into their own hands.

The forthcoming Lego and Levi’s collection playfully elevates Levi’s classics by adding Lego’s iconic baseplate on some selected garments. The silicon panel is attached to the majority of pieces, including trucker jackets, a pair of 501 jeans, hoodies, sweatshirts and accessories. By providing 110 Lego Dots, the wearer is encouraged to create personalised mosaic-like designs on top of the baseplates. The t-shirts, which don’t carry the customisable element, feature bold imagery instead.

‘This is such a fun collaboration celebrating self-expression, creativity and nostalgia,’ says Karyn Hillman, chief product officer for Levi’s, and adds: ‘With the customisable baseplates, Levi’s is now literally a new blank canvas for Lego play.’

In this way, the brands are targeting a new DIY fashion consumer who has emerged amid the pandemic. Explore our DIY Dressing Market to learn about similar creative product approaches.

These earrings are designed to keep AirPods in place

Pebble Pods by Misho, US Pebble Pods by Misho, US
Pebble Pods by Misho, US Pebble Pods by Misho, US

US – Jewellery brand Misho is launching a series of earrings that wrap and clip onto Apple AirPods.

The versatile creations act as supports to stop the AirPods falling out, as well as adding an aesthetic element to the product. The Pebble Pods, for example, feature a sculptural design and gold finish to mimic Misho's popular Pebble rings, while a more subtle version integrates gold or silver stud fastenings into the pods themselves.

Suhani Parekh, jewellery designer for Misho, says: ‘Jewellery is so incredibly personal and in a way so are these devices that have become inextricable from our lives, like the jewellery we wear, your phone or your headphones – they've become a second skin. Who you're speaking to, the music you're listening to and what you're wearing – it's all so personal. I love that there's a poetic connection there.’

As Leila Saad argues in her opinion piece, products are increasingly failing to adhere to problem-solving purposes, paving the way for new innovations that support and personalise consumer technology.

A card game that inspires inclusive design

London – Cards For Humanity is a practical online game that aims to encourage creatives to design more inclusively.

Inspired by Cards Against Humanity, the UK-based design studio Idean has elevated the controversial party game and created a tool for a more thoughtful design approach. When visiting the site, the online game deals a pair of cards: a person and a trait. The combinations challenge stereotypes and force players to think about new ways to serve complex user scenarios.

On the back of each visualised card the player can find relevant information such as how a disability or special need affects a person’s everyday life and how many people are affected by it. By further asking the question ‘How can you meet their need?’, the game intends to help creatives reveal their hidden biases and consequently create products, services and businesses which are more inclusive.

For more brand initiatives, concepts and campaigns that are championing diversity and inclusion, explore our Intersectionality series.

Cards For Humanity, UK

Stat: Women lack information about the perimenopause

Uzza, Barcelona Uzza, Barcelona

A study by Avon has revealed a global lack of information among women when it comes to the perimenopause.

Revealing the topic as still largely taboo among consumers, the research reveals that 44% of women across the world were still unaware of the perimenopause until they started to have symptoms. Meanwhile, 46% of the women featured in the study stated that they didn’t expect the perimenopause to start when it did.

‘Menopause is a commonly understood term, but the preceding process, the perimenopausal phase, is far less understood,' explains Dr Sarah Jarvis, a GP involved in the research. 'Officially, you reach the menopause when you have your last period. But the perimenopause, leading up to your final period, can last anywhere from a few months to four years. I see that in my surgery all the time, and these findings demonstrate that this is a truly global information gap.’

In order to support women beyond offering tokenistic products, brands should consider ways of positively Rebranding the Menopause.

Previous Daily Signals Articles
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Misinformation
Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...
Luxury : Gen Alpha : Luxury Travel
Stat: Public confidence in UK food safety reaches record high

Daily Signals

Stat: Public confidence in UK food safety reaches record high

Public trust in the UK’s food system has hit its highest level since 2020, according to the Food Standards Agency’s Food and You 2 survey.
Food : Health : Stat
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Airbnb and Strava champion countryside run-cations

Daily Signals

Airbnb and Strava champion countryside run-cations

Airbnb and Strava are tapping into ‘the rural run-cation’, staycations built around scenic runs, fresh air and connection with friends. As explored...
Sports : Travel And Hospitality : Health And Wellness
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN