Lego

The Lego Group collaborates with women's football stars

News

The Lego Group collaborates with women's football stars

The Lego Group joined forces with renowned female football players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala for its latest 899-pie...

Lego : Toys : Toy

Levi’s and Lego tap into DIY fashion

News

Levi’s and Lego tap into DIY fashion

A new capsule collection co-created by Lego and Levi’s allows consumers to take style and creativity into their own hands.

Fashion : Retail : Lego

Parents need more free play time with their kids

News

Parents need more free play time with their kids

A new study found that parents need to facilitate and spend more free play time with their children.

Youth : Play : Lego

Lego creates Braille Bricks for more inclusive play

News

Lego creates Braille Bricks for more inclusive play

The project will help blind and visually impaired children learn Braille in a playful environment.

Youth : Inclusivity : Design

Lego and Snapchat collaborate for AR clothes shopping

News

Lego and Snapchat collaborate for AR clothes shopping

To coincide with London Fashion Week, the toy brand and the app opened a Lego Wear pop-up store with no physical products.

Fashion : Retail : Technology

Micro Trends

Conscious Play

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become mo...

Youth : Gen I : Sustainability

CES 2017: Endless play

News

CES 2017: Endless play

Las Vegas – Lego has released Boost, a coding kit that aims to introduce young children to programming.

Lego : CES 2017 : Coding

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?

Brandstanding : Backlash Brands : Ben & Jerry's

A ton of bricks

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.

Lego : Brandstanding : Stop Funding Hate

Building blocks

Big Ideas

Building blocks

Billund, Denmark – Lego, the world’s biggest toy brand, has announced it will invest £95m ($150, €134m) into a Sustainable Materials Research Centre.

Lego : Sustainable Materials Research Centre : Billund

Big Ideas

Lego overtakes Ferrari as the world’s most powerful brand

Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...

Lego : Powerful Brands : The Immortal Brand

Lego to discontinue Shell-themed toys after Greenpeace campaign

Big Ideas

Lego to discontinue Shell-themed toys after Greenpeace campaign

The Lego Group, the company that makes children’s favourite Lego toy construction sets, is to end its 50-year marketing partnership with oil and ga...

Lego : Shell : Greenpeace

Brick by click: Lego uses hands to build virtual worlds

News

Brick by click: Lego uses hands to build virtual worlds

Billund, Denmark – Lego has released Lego Fusion, a new platform for children aged seven and older that integrates physical play with a digital g...

Lego : Phygital : Play

Messaging app turns faces into instant avatars

Big Ideas

Messaging app turns faces into instant avatars

Santa Clara, California – Intel Labs has released Pocket Avatars, a new messaging app that translates users’ facial movements into 3D-animated mes...

Visual Messaging : Avatars : Intel Labs

iPad makes debut on kids' festive wish lists

Big Ideas

iPad makes debut on kids' festive wish lists

iPad makes debut on kids’ festive wish lists

Interactive : National Retail Federation : Xbox

Lego rental service helps parents save

Big Ideas

Lego rental service helps parents save

Lego rental service helps parents save

Lego : Rental : Toys

Macro Trends

Generation I

You type, they swipe. You click, they tap. You customise the template, they code their own. Born after 2002, today’s digital natives are demanding ...

Gen I : Kids : Digital Natives

US retailers change focus as dads hit the shops

Big Ideas

US retailers change focus as dads hit the shops

US retailers change focus as dads hit the shops

Cone Communications : Fathers : Sears

Building blocks: Lego joins the digital age

News

Building blocks: Lego joins the digital age

Building blocks: Lego joins the digital age

Lego : Build With Chrome : Google

Collaborative Selling

Micro Trends

Collaborative Selling

Today’s participatory consumers will become tomorrow’s collaborative consumers, producers and co-sellers. Social media and online forums provide pl...

Collaboration : We Commerce : Participatory

By George: Lego goes virtual with Travel & Hospitality log app

News

By George: Lego goes virtual with Travel & Hospitality log app

By George: Lego goes virtual with Travel & Hospitality log app

Gaming : Virtual World : Generation I

Lego platform builds customer collaboration

Big Ideas

Lego platform builds customer collaboration

Lego platform builds customer collaboration

Architecture : Collaboration : Lego

Imagine That: Ogilvy has a Whale of a time

News

Imagine That: Ogilvy has a Whale of a time

Imagine That: Ogilvy has a Whale of a time

Malaysia : Ubiquitous Gaming Culture : Lego

Playing catch-up on consumers' expectations

Big Ideas

Playing catch-up on consumers' expectations

Playing catch-up on consumers’ expectations

Experience : True Urban Park : Colour

A step forward: Studio creates its own level

News

A step forward: Studio creates its own level

A step forward: Studio creates its own level

Stockholm : Bleisure : Pop-up

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