Digital natives

Gen Z Now and Next: From Vision to Contradiction

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...

Luxury : Youth : Fashion

News

Data dining

New York – A new installation is showing visitors the true value of their data.

DataCafe : Pasons School Of Design : The New Value Economy

Choose Your Own Adventure

Micro Trends

Choose Your Own Adventure

The expectations of interactivity and personalised content from mobile-savvy consumers, coupled with the advancing capabilities of media production...

Non Linear : Digital Storytelling : Digital Natives

Adventure game teaches social and emotional skills

Big Ideas

Adventure game teaches social and emotional skills

A new iPad game combines emotional learning and play

Digital Natives : IPad Games : Education

Poll finds teenagers are more than their stereotypes

Big Ideas

Poll finds teenagers are more than their stereotypes

A new report reveals that today’s young people are more socially active and politically engaged than ever before

Demos : Teenagers : Generation D

CES: Child’s play: FiLIP shows smart wristwear for kids

News

CES: Child’s play: FiLIP shows smart wristwear for kids

Las Vegas – FiLIP, which is described by its maker as the world’s first smart locator and phone for kids, is on view in the WristRevolution Tech Zo...

CES : FiLIP : Smart Locator

Christmas wishes: A digital list for Generation I

News

Christmas wishes: A digital list for Generation I

Generation I, the youngest wave of digital natives, will probably be the first to discover that there is no Santa Claus by searching for him online...

Digital Natives : Interactive : Kids

Toy stories: Devices connect children with parents

News

Toy stories: Devices connect children with parents

New York – Parents and relatives who are away from their children can now keep in touch via an animal-shaped mailbox, Toymail.

Iphone : Toymail : Social

Ilker Baydar : Turkish e-commerce

Viewpoints

Ilker Baydar : Turkish e-commerce

Hepsiburada commercial general manager Ilker Baydar talks Turkish e-commerce.

Shopping : E-commerce : Hepsiburada

Forest kindergartens take off around the world

Big Ideas

Forest kindergartens take off around the world

Forest kindergartens take off around the world.

School : Waldkindergärtens : Project Wild Thing

Digital natives less prevalent, says report

Big Ideas

Digital natives less prevalent, says report

Digital natives less prevalent, says report

Connected : LSE : Dr Ellen Helsper

Susan Greenfield : Anti-social Networking

Viewpoints

Susan Greenfield : Anti-social Networking

British scientist and writer Baroness Susan Greenfield CBE talks about anti-social networking.

Susan Greenfield : Social Networks : Internet Culture

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.

Coding : IT : Digital Natives

Macro Trends

Generation I

You type, they swipe. You click, they tap. You customise the template, they code their own. Born after 2002, today’s digital natives are demanding ...

Gen I : Kids : Digital Natives

National Retail Federation's Big Show 2013: Smart data is key to consumer shopping behaviour

Big Ideas

National Retail Federation's Big Show 2013: Smart data is key to consumer shopping behaviour

National Retail Federation's Big Show 2013: Smart data is key to consumer shopping behaviour

Tesco : Generation D : Digital Natives

Desert duel: Coke ad aimed at multi-screen users

News

Desert duel: Coke ad aimed at multi-screen users

US – Coca-Cola’s advertisement for the forthcoming Super Bowl game will include an interactive plotline that engages viewers who multi-screen while...

Advertisement : Mad Max : Multiscreening

Blow your mind: Smart Lego takes CES by storm

News

Blow your mind: Smart Lego takes CES by storm

Las Vegas – Lego launched the latest version of its smart toy kit and platform, Mindstorms EV3, at International CES this week.

Smart Toy : Lego Mindstorms : CES Show

Worth its weight: Withings shows Smart Baby Scale at CES

News

Worth its weight: Withings shows Smart Baby Scale at CES

Las Vegas – French wellness technology company Withings unveiled its Smart Baby Scale at International CES this week.

CES : Scale : Smart Baby Scale

Digital natives appreciate forgetful messaging apps

Big Ideas

Digital natives appreciate forgetful messaging apps

Digital natives appreciate forgetful messaging apps

Facebook : Poke : SnapChat

Kidsourcing: McDonald’s engages children in design

News

Kidsourcing: McDonald’s engages children in design

Hong Kong – For the I’m Amazing advertising campaign, children in Hong Kong created designs for the McDonald’s of their dreams, which were eventual...

Ad Campaign : Design : DDB Group Hong Kong

Toy story: Furby returns after digital reboot

News

Toy story: Furby returns after digital reboot

Toy story: Furby returns after digital reboot

Hasbro : Toys : Generation D

Smart touch: Adidas tests digital window shopping

News

Smart touch: Adidas tests digital window shopping

Smart touch: Adidas tests digital window shopping

Interactive : Generation D : Phygital

Of the moment: Games app taps into Gen D

News

Of the moment: Games app taps into Gen D

Of the moment: Games app taps into Gen D

TinyTap : App : Generation D

Young consumers continually switch digital media

Big Ideas

Young consumers continually switch digital media

Young consumers continually switch digital media

Mobile : Digital Immigrants : Innerscope Research

Loading...

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.