Imagine That: Ogilvy has a Whale of a time

26 : 06 : 2011 Malaysia : Ubiquitous Gaming Culture : Lego

Malaysia – Advertising and marketing communications agency Ogilvy Malaysia has taken advertising to a new level of fantasy with its latest campaign, Imagine That.

Lego campaign Lego campaign
Lego campaign Lego campaign
Lego campaign Lego campaign

With the help of local Lego builders and artists, Ogilvy has produced three bus shelter adverts called Whale, Caterpillar and Monster in which the surrounding environment is part of the composition.

The innovative campaign makes you believe that the logo is part of real life. Playing on the concept of games and reality, the Imagine That campaign reinforces the endless possibilities of Lego.

This is a great example of how advertising can tap into consumers’ imaginations and change their perception towards the environment. For more examples of how brands are using games to engage with consumers, read our Prohibition Gaming micro trend.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more