CES 2017: Endless play

17 : 01 : 2017 Lego : CES 2017 : Coding

Las Vegas – Lego has released Boost, a coding kit that aims to introduce young children to programming.

  • Builds are constructed around the central Move Hub, a battery-powered Lego brick with a built-in tilt sensor
  • With its simple, functional design, the Boost kit is aimed at young children
Boost by Lego, Las Vegas Boost by Lego, Las Vegas
Boost by Lego, Las Vegas Boost by Lego, Las Vegas
Boost by Lego, Las Vegas Boost by Lego, Las Vegas

Building on the success of Lego’s Mindstorms EV3 robot kit, the Boost kit enables young children to add specific functions to their Lego creations using an app. While the Mindstorms kit is aimed at children above the age of 10, the Boost kit is designed for children aged seven and above.

Five different builds are available, including a guitar, a dog, and a robot that is capable of building miniature Lego creations. Users connect their builds to the Move Hub power source and add motors and sensors, including one that detects colour and distance, to bring their machines to life. An accompanying app provides instructions and teaches basic coding commands.

‘We are focused on younger children so the coding is easier. There is less complexity behind the sensors and blocks, as well as the models they are building,’ Simon Kent, design director at Lego, tells LS:N Global. ‘We think of it as the baby brother of Mindstorms, and it is a great gateway to that product as they grow up.’

The Big Picture

Lego’s latest kit is part of a wave of innovation in coding for young children. Toy manufacturer Technology Will Save Us presented its programmable wearable device for children at CES 2017. For more from the show, see part 1 of our review.

Discover More Daily Signals
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN