CES 2017: Endless play

17 : 01 : 2017 Lego : CES 2017 : Coding

Las Vegas – Lego has released Boost, a coding kit that aims to introduce young children to programming.

  • Builds are constructed around the central Move Hub, a battery-powered Lego brick with a built-in tilt sensor
  • With its simple, functional design, the Boost kit is aimed at young children
Boost by Lego, Las Vegas Boost by Lego, Las Vegas
Boost by Lego, Las Vegas Boost by Lego, Las Vegas
Boost by Lego, Las Vegas Boost by Lego, Las Vegas

Building on the success of Lego’s Mindstorms EV3 robot kit, the Boost kit enables young children to add specific functions to their Lego creations using an app. While the Mindstorms kit is aimed at children above the age of 10, the Boost kit is designed for children aged seven and above.

Five different builds are available, including a guitar, a dog, and a robot that is capable of building miniature Lego creations. Users connect their builds to the Move Hub power source and add motors and sensors, including one that detects colour and distance, to bring their machines to life. An accompanying app provides instructions and teaches basic coding commands.

‘We are focused on younger children so the coding is easier. There is less complexity behind the sensors and blocks, as well as the models they are building,’ Simon Kent, design director at Lego, tells LS:N Global. ‘We think of it as the baby brother of Mindstorms, and it is a great gateway to that product as they grow up.’

The Big Picture

Lego’s latest kit is part of a wave of innovation in coding for young children. Toy manufacturer Technology Will Save Us presented its programmable wearable device for children at CES 2017. For more from the show, see part 1 of our review.

Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN