CES 2017: Endless play

17 : 01 : 2017 Lego : CES 2017 : Coding

Las Vegas – Lego has released Boost, a coding kit that aims to introduce young children to programming.

  • Builds are constructed around the central Move Hub, a battery-powered Lego brick with a built-in tilt sensor
  • With its simple, functional design, the Boost kit is aimed at young children
Boost by Lego, Las Vegas Boost by Lego, Las Vegas
Boost by Lego, Las Vegas Boost by Lego, Las Vegas
Boost by Lego, Las Vegas Boost by Lego, Las Vegas

Building on the success of Lego’s Mindstorms EV3 robot kit, the Boost kit enables young children to add specific functions to their Lego creations using an app. While the Mindstorms kit is aimed at children above the age of 10, the Boost kit is designed for children aged seven and above.

Five different builds are available, including a guitar, a dog, and a robot that is capable of building miniature Lego creations. Users connect their builds to the Move Hub power source and add motors and sensors, including one that detects colour and distance, to bring their machines to life. An accompanying app provides instructions and teaches basic coding commands.

‘We are focused on younger children so the coding is easier. There is less complexity behind the sensors and blocks, as well as the models they are building,’ Simon Kent, design director at Lego, tells LS:N Global. ‘We think of it as the baby brother of Mindstorms, and it is a great gateway to that product as they grow up.’

The Big Picture

Lego’s latest kit is part of a wave of innovation in coding for young children. Toy manufacturer Technology Will Save Us presented its programmable wearable device for children at CES 2017. For more from the show, see part 1 of our review.

Discover More Daily Signals
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Intelligence : Society
Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

Daily Signals

Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

New research from PSE Consulting, a UK payments and technology consultancy, reveals a sharp rise in AI-enabled shopping tools in the run up to Chri...
Retail : Artifical Intelligance : Agentic AI
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN