CES 2017: Endless play

17 : 01 : 2017 Lego : CES 2017 : Coding

Las Vegas – Lego has released Boost, a coding kit that aims to introduce young children to programming.

  • Builds are constructed around the central Move Hub, a battery-powered Lego brick with a built-in tilt sensor
  • With its simple, functional design, the Boost kit is aimed at young children
Boost by Lego, Las Vegas Boost by Lego, Las Vegas
Boost by Lego, Las Vegas Boost by Lego, Las Vegas
Boost by Lego, Las Vegas Boost by Lego, Las Vegas

Building on the success of Lego’s Mindstorms EV3 robot kit, the Boost kit enables young children to add specific functions to their Lego creations using an app. While the Mindstorms kit is aimed at children above the age of 10, the Boost kit is designed for children aged seven and above.

Five different builds are available, including a guitar, a dog, and a robot that is capable of building miniature Lego creations. Users connect their builds to the Move Hub power source and add motors and sensors, including one that detects colour and distance, to bring their machines to life. An accompanying app provides instructions and teaches basic coding commands.

‘We are focused on younger children so the coding is easier. There is less complexity behind the sensors and blocks, as well as the models they are building,’ Simon Kent, design director at Lego, tells LS:N Global. ‘We think of it as the baby brother of Mindstorms, and it is a great gateway to that product as they grow up.’

The Big Picture

Lego’s latest kit is part of a wave of innovation in coding for young children. Toy manufacturer Technology Will Save Us presented its programmable wearable device for children at CES 2017. For more from the show, see part 1 of our review.

Discover More Daily Signals
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN