Streetwear

Stüssy upcycles T-shirts into authentic Moroccan rugs

News

Stüssy upcycles T-shirts into authentic Moroccan rugs

Streetwear brand Stüssy has launched a unique upcycling initiative by converting its T-shirts into Boucherouite Moroccan rugs.

Fashion : Culture : Design

Good Threads is designing sustainable performance wear for the urban jungle

News

Good Threads is designing sustainable performance wear for the urban jungle

Mandai Wildlife Group has teamed up with branding agency Anak to create Good Threads, a limited-edition clothing line for the ‘urban jungle’.

Fashion : Sustainability : Design

The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

News

The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, Adidas Rivalry has used the realms of ballroom and breakdance battles to ...

Adidas : Advertising : LGBTQ+

The Trend: Hype Bakes

News

The Trend: Hype Bakes

In November we published Hype Bakes, a food and drink microtrend report looking at how bakeries are taking cues from streetwear to create the kind ...

Food : Drink : Fashion

Adidas and Jerry Lorenzo team up to create Fear of God Athletics

News

Adidas and Jerry Lorenzo team up to create Fear of God Athletics

On 3 December 2023, Fear of God Athletics, the collaboration between Fear of God founder Jerry Lorenzo and Adidas that was three years in the makin...

Fashion : Sport : Design

Micro Trends

Hype Bakes

From exclusive drops to A-lister endorsements and cult social media followings, bakeries have entered their hype bake era.

Food : Fashion : Hypebakes

The State of Streetwear

Markets

The State of Streetwear

LS:N Global unpacks the state of streetwear and where the lucrative but crowded category is headed.

Fashion : Luxury : Youth

The understated but loud Nike and Corteiz collaboration teaser

News

The understated but loud Nike and Corteiz collaboration teaser

Last week, Nike’s flagship store in Oxford Street became the canvas for a creative unveiling of the sportswear giant’s next brand collaboration wit...

Luxury : Retail : Fashion

Future Forecast 2023: Luxury

Big Ideas

Future Forecast 2023: Luxury

Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as well as phys...

Luxury : Fashion : Retail

Hypebeast unveils a seven-storey streetwear universe

News

Hypebeast unveils a seven-storey streetwear universe

Continuing its success as a key mediator in the streetwear scene, Hypebeast has embarked on its biggest venture yet: opening a new headquarters wit...

Retail : Youth : Society

Stadium Goods lets hypebeasts bulk buy

News

Stadium Goods lets hypebeasts bulk buy

For years, streetwear brands have strived to eliminate bulk buying, a practice in which customers – or, more commonly, bots – purchase large amount...

Retail : Finance : Youth

Streetwear Brokerages

Micro Trends

Streetwear Brokerages

A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable assets.

Fashion : Finance : Streetwear

Crypto-and-Mortar

Micro Trends

Crypto-and-Mortar

With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical shopping spaces.

Retail : Media : NFTs

Ning streetwear appeals to China’s patriotic youth

News

Ning streetwear appeals to China’s patriotic youth

In response to a growing interest in cultural identity among young people in China, Ning is a luxury streetwear brand celebrating ancient tradition...

Retail : Fashion : Youth

News

A sneaker brand for Barcelona’s street vendors

Street vendor co-operative Top Manta is supporting local communities with its sustainable and socially driven footwear brand Ande Dem.

Retail : Fashion : Streetwear

Netflix’s merch store targets digital fandoms

News

Netflix’s merch store targets digital fandoms

The tv and film streaming platform is tapping into the rise of fan culture through the launch of an online merchandise store.

Fashion : Media : Retail

TikTok’s fashion collection proves its influence

News

TikTok’s fashion collection proves its influence

Fashion brand Pomelo has collaborated with the short-form video app to create a limited-edition streetwear line.

Fashion : Social Media : Online Shopping

Food brands get a taste for fashion

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...

Food : Drinks : Fashion

Women step up to drive sneaker re-sale

News

Women step up to drive sneaker re-sale

Resale platform StockX predicts women will be a key demographic in the future of streetwear sales.

Fashion : Luxury : Resale

This store uses AR to create a futuristic retail experience

News

This store uses AR to create a futuristic retail experience

Chinese streetwear brand Hipanda has opened a futuristic flagship store in Japan that fuses technology, visual effects and striking interior design.

Retail : Fashion : Technology

Adidas co-creates shoes with local communities

News

Adidas co-creates shoes with local communities

The sportswear brand and footwear retailer Foot Locker will use designs sourced from creators in local communities to produce limited runs of shoe...

Retail : Fashion : Branding

Next-generation auction houses

Big Ideas

Next-generation auction houses

As attitudes to luxury and acquisition change, auction houses are diversifying both to retain relevance and to attract a new breed of young, moneye...

Luxury : Art : Fashion

Heron Preston launches NASA clothing range in space

News

Heron Preston launches NASA clothing range in space

After initially putting forward the idea in 2013, streetwear designer Heron Preston has introduced a NASA-inspired clothing collection, launching t...

Retail : Fashion : Streetwear

Markets

Hype Market

From frenzied crowds outside Supreme stores to Yeezy sneakers reselling for more than 20 times their original retail price, the market for hype is ...

Fashion : Digital : Technology

Hypebeast has launched a new vertical targeted at kids

News

Hypebeast has launched a new vertical targeted at kids

Global – Hypekids is dedicated to breaking the latest news in the fashion realm to young style devotees.

Fashion : Luxury : Media

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