Audi

A four-hour car campaign for house-bound Australians

News

A four-hour car campaign for house-bound Australians

Audi’s new campaign, The Drive, in partnership with We Are Social Australia, is part of its efforts to reconnect with house-bound Australians.

Mobility : Auto : Entertainment

Audi celebrates Saudi's women drivers

News

Audi celebrates Saudi's women drivers

Saudi Arabia – With the nation reversing its decades old law against women driving, Audi released a new spot to welcome ladies to the wheel.

Saudi Arabia : Advertising : Female Futures

How are brands tracking emotions to improve their content?

Viewpoints

How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...

Digital : Technology : Media

Milan Salone 2017: Artful AI

News

Milan Salone 2017: Artful AI

Milan – Audio artist Yuri Suzuki presented an AI-controlled sound installation in the courtyard of an old Milanese seminary.

Milan Salone 2017 : Audi : Yuri Suzuki

Super Bowl LI: The ads

News

Super Bowl LI: The ads

US – Advertisers at Super Bowl LI demonstrated a Backlash Brands approach to the current political climate, tackling themes of inequality and ...

Super Bowl LI : Backlash Brands : Commercials

A personal approach

News

A personal approach

Global – Audi has released a new video campaign focused on individuality.

Audi : The E-motional Economy : Advertising

Safety in numbers

Big Ideas

Safety in numbers

Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.

Mapping : Brand Collaboration : Connected Cars

News

Audi partner

Las Vegas – Audi has partnered with Airbnb to offer consumers a luxury test drive experience.

Audi : Airbnb : Story Of Things

Big Ideas

Driving force

Singapore – Delphi is testing a fleet of self-driving cars in collaboration with the Land Transport Authority.

Delphi : Driverless Futures : Singapore

Design Miami/ 2015 Preview

Big Ideas

Design Miami/ 2015 Preview

For the 11th year running, Miami’s pastel avenues will present a range of shows and satellite exhibitions alongside Design Miami/’s world...

Art Basel Miami : Design : Design Miami/ 2015

The Disappearing Billboards

News

The Disappearing Billboards

Germany – Audi has created ephemeral and memorable moments with its ad campaign, The Disappearing Billboards.

Audi : Thjnk : Disappearing Billboard

Seek autumn/winter 2015 Review

Big Ideas

Seek autumn/winter 2015 Review

This season the Berlin trade show landscape changed with the cancellation of stalwart event Bread & Butter. In an era in which niche, targeted sh...

Audi : PB 0110 : Enso

Markets

Connected Cars

The technology in cars and computers is merging, but driverless vehicles, remain some way off.

BMW : Driverless Cars : Audi

2015 International CES Review Part 2

Big Ideas

2015 International CES Review Part 2

Amid the parade of smartwatches and connected lights on display at 2015 International CES, what was truly new and revolutionary in consumer electro...

Qualcomm : Swarovski : CES 2015

Design Miami/ 2014 Overview: Part 1

Big Ideas

Design Miami/ 2014 Overview: Part 1

The sun was shining and the champagne was flowing. Collectors, gallerists, celebrities and enthusiasts were out in full force in Miami for the 10...

Miami : Design Miami/ : Art

Dashboard device brings smartphone apps to your windscreen

Big Ideas

Dashboard device brings smartphone apps to your windscreen

San Francisco start-up Navdy has announced a dashboard-mounted projection device that is being compared to Google Glass for the car.

Connected Car : Projection : HUD

Design Miami/ Basel 2014 preview

Big Ideas

Design Miami/ Basel 2014 preview

Now in its tenth year, Design Miami/ Basel remains the essential show in the luxury and collectable design calendar.

Design Miami/Basel : Art : Jamie Zigelbaum

Pedal power market

Markets

Pedal power market

In October 2013 actor Ashton Kutcher headed into a meeting wearing a t-shirt that read ‘Bike is the new car’. By broadcasting that belief the Hol...

Ashton Kutcher : Bicycles : US PIRG Education Fund

Detroit Auto Show 2014 Review

Big Ideas

Detroit Auto Show 2014 Review

A positive mood at the Detroit motor show is normally a good indication of an upbeat US vehicle industry. And walking round the 2014 event – offici...

Cars : Automobile : Motorshow

London 2013 Safari

Micro Trends

London 2013 Safari

If energy, inspiration and an experimental attitude are what you are looking for, London has it in spades.

Selfridges : McQ : BeautyMART

Micro Trends

Microsites+

Brands are increasingly using the pop-up approach in the digital sphere, with microsites that publicise events or fulfill a temporary purpose. Now ...

Interactive : Personlised : Minivegas

Audi app turns cameras into interactive manuals

Big Ideas

Audi app turns cameras into interactive manuals

Audi app turns cameras into interactive manuals

Cars : Music App : Metaio

German Luxurians

Markets

German Luxurians

A large and affluent domestic market, falling unemployment and exports that are, despite recent stutters, still very healthy have all served to cus...

Germany : Zurich : Hotel Savoy Baur En Ville

Geneva Motor Show 2013 Review

Big Ideas

Geneva Motor Show 2013 Review

The Geneva Motor Show ended on 17 March after a mind-boggling 100-plus new launches. From limited-edition, production-ready super-cars to mass-prod...

Sports Car : Mobiility : Eco-car

Brands dominate when consumers talk products

Big Ideas

Brands dominate when consumers talk products

Brands dominate when consumers talk products

Television : Samsung : Volkswagen

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