Cars

Creating the Circular Car

Viewpoints

Creating the Circular Car

The founder and CEO of Delise Auto, Christian Delise, tells LS:N Global why the car industry needs to look beyond electrification and obsolescence ...

Mobility : Automotive : Sustainability

Volvo joins forces with Starbucks to set up EV charging stations

News

Volvo joins forces with Starbucks to set up EV charging stations

Global coffee giant Starbucks has rolled out 50 electric vehicle (EV) charging stations at 15 locations along the Denver to Seattle route in collab...

Mobility : EV : Starbucks

Automotive Advertising Futures

Markets

Automotive Advertising Futures

From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs t...

Automotive : Electric Vehicle : Advertising

Shell promotes petrol to young gamers through Fortnite island

News

Shell promotes petrol to young gamers through Fortnite island

Shell, the global oil industry giant, has ventured into the world of Fortnite, unveiling its own Ultimate Road Trips island.

Mobility : Technology : Sustainability

Stat: Electric vehicle charging stations and mileage remain a concern for EV owners

News

Stat: Electric vehicle charging stations and mileage remain a concern for EV owners

As the electric vehicle (EV) market expands, concerns about charging infrastructure are coming to the fore.

EV : Mobility : Electric Vehicles

World’s first flying car receives FAA certification

News

World’s first flying car receives FAA certification

The US Federal Aviation Administration (FAA) has awarded a special airworthiness certificate to Alef Aeronautics’ Armada Model Zero, making it the ...

EV : Mobility : Cars

Mini unveils new four-legged digital assistant

News

Mini unveils new four-legged digital assistant

Mini has unveiled its new intelligent personal assistant at the Auto Shanghai international trade fair. A digital English bulldog called Spike, the...

Mobility : Media & Entertainment : Technology

Volkswagen’s phygital ad is an NFT treasure hunt

News

Volkswagen’s phygital ad is an NFT treasure hunt

The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...

Advertising & Branding : Mobility : Media & Entertainment

Extraterrestrial Innovations Market

Markets

Extraterrestrial Innovations Market

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a testbed for inno...

Space : Innovation : Health And Wellness

Nissan looks to space tech for mobility innovation

News

Nissan looks to space tech for mobility innovation

In a bid to develop vehicles suitable for a variety of terrains, the car manufacturer is partnering with the Japan Aerospace Exploration Agency (J...

Mobility : Technology : Design

Proenza Schouler rethinks the great American road trip

News

Proenza Schouler rethinks the great American road trip

With its latest collaboration, Proenza Schouler is exploring the possibilities of automotive apparel. Inspired by the great American road trip, the...

Fashion : Luxury : Mobility

Augmenting Automotive Retail

Markets

Augmenting Automotive Retail

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win customers' spend.

Luxury : Retail : Automotive

Jaguar’s shape-shifting car seats target health

News

Jaguar’s shape-shifting car seats target health

Jaguar is tapping into the wellness movement with an adjustable seat designed to mitigate health risks associated with sitting for long periods.

Mobility : Health : Wellness

Ford uses voice technology to deter car thieves

News

Ford uses voice technology to deter car thieves

Voice imprints, combined with 3D printing, are allowing Ford to create its most secure alloy wheels to date.

Mobility : Technology : Security

Eco-ride-sharing that rewards regular use

News

Eco-ride-sharing that rewards regular use

Ride-sharing platform Joyn is proposing an urban mobility future that rewards sustainable behaviour.

Mobility : Sustainability : Technology

Bosch brings 3D technology to car dashboards

News

Bosch brings 3D technology to car dashboards

Bosch has launched an in-car 3D technology display to generate a realistic 3D effect for images and warning signals.

Mobility : Technology : Design

HYPR is a luxury supercar membership for affluent Millennials

News

HYPR is a luxury supercar membership for affluent Millennials

With a focus on culture, HYPR is aimed at Millennials with an interest in cars, as well as art, music and streetwear.

Luxury : Cars : Entertainment

This campaign positions driving as a digital detox

News

This campaign positions driving as a digital detox

The ad by NZ Transport Agency wants consumers to see their cars as a safe haven from digital devices.

Automotive : Mobility : Health

Extreme E uses motorsports to address climate change

News

Extreme E uses motorsports to address climate change

The Extreme E series will see electric vehicles race in some of the world’s most remote and extreme environments.

Automotive : Mobility : Sustainability

Thought-starter: Are high-end car clubs the new luxury space?

News

Thought-starter: Are high-end car clubs the new luxury space?

As car ownership dwindles, luxury consumers with a passion for rare vehicles are turning to hyper-exclusive car clubs.

Luxury : Automotive : Mobility

The real reason men are better navigators than women

Viewpoints

The real reason men are better navigators than women

A recent study found that women cannot navigate as well as men but Martin Raymond, editor-in-chief of LS:N Global, says chromosomes have nothing to...

Gender : Identity : Gender Inequality

Brands are exploring creative applications of safety sound technology

News

Brands are exploring creative applications of safety sound technology

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential o...

Auto : Product Design : Technology

Safety in Sound

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...

Auto : Product Design : Technology

Ustwo proposes sound system for future electric vehicles

News

Ustwo proposes sound system for future electric vehicles

US – The project is a response to a recently passed rule that all electric vehicles must emit a form of sound while travelling at speeds of up to ...

Auto : Branding : Technology

Mercedes-Benz now connects to Amazon Echo and Google Home

Big Ideas

Mercedes-Benz now connects to Amazon Echo and Google Home

US – The integration marks a significant step in the company’s connectivity strategy.

Automotive : Technology : Digital

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