US – The musician has partnered with non-profit organisation Girls Who Code to launch a codable music video, Planet Her. Trainee coders are given Doja Cat’s music video for Woman to work with, using either CSS, Javascript or Python. It plays as the original music video would, but viewers are able to make decisions throughout using the various coding programs.
By bringing coding to the mass market in an accessible and interactive way, the initiative shows how popular cultural voices can support Women's Futures. ‘Learning to code enables you to change the world around you, and we’re thrilled to partner with global superstar Doja Cat, beloved by young people everywhere, as we invite girls to experience Planet Her, a place where they get to be in control,’ says Tarika Barrett, CEO of Girls Who Code.
Such projects also provide insight into the future-facing evolution of education, and the ways that learning methods will need to adapt in line with the needs of society in 2030 and beyond.
Strategic opportunity
Brands working across the media and entertainment sectors have an opportunity to support educational initiatives and create engaging ways for people to learn new skills, such as coding, through entertaining content