Brands are exploring creative applications of safety sound technology
Champion oil branding by Visualmeta4

Brands are exploring creative applications of safety sound technology

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound to keep people safe.

Article/21487 c23
EV External Sound by Ustwo

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound to keep people safe.

According to Forbes, sales of electric vehicles rose by 41% worldwide in 2016. As consumers become more interested in electric and hybrid cars, the lack of engine sound needed to communicate risk to pedestrians is a serious concern.

Digital studio Ustwo has envisaged what the future of electric and hybrid vehicles might sound like in a project that examines how different sounds can be used to communicate different levels of risk and the impact of these sounds on the urban environment.

Mercedes-Benz is exploring the potential of in-car sound to protect drivers and passengers with its Pre-safe Sound feature, which plays a burst of pink noise in the split second before a car accident to protect the occupants’ hearing. ‘For us this is a major paradigm shift,’ says Rodolfo Schöneburg, head of vehicle safety, durability and corrosion protection at Mercedes-Benz Cars. ‘It will pave the way for other new systems.’

The Big Picture

  • A number of opportunities are emerging for brands in the automotive industry to keep people safe through sound
  • Read our Safety in Sound microtrend to find out more
Discover More News
Ad uses dark humour to campaign against pension funds investing in fossil fuels

News

Ad uses dark humour to campaign against pension funds investing in fossil fuels

Academy Award-winning actress Olivia Colman has taken on the role of Oblivia Coalmine, a latex-clad oil executive, in a campaign video by Make My M...
Sustainability : Media : Pop Culture
One Good Thing introduces wrapper-free snack bars with edible coating

News

One Good Thing introduces wrapper-free snack bars with edible coating

Sustainable food and drink start-up One Good Thing (OGT) is making waves with its innovative approach to snack packaging.
Sustainability : Food & Drink : Alternative Packaging
Foresight Friday: Marta Indeka, senior foresight analyst

News

Foresight Friday: Marta Indeka, senior foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, s...
Foresight
Stat: Young consumers are being scammed by ‘dupe’ products on social media

News

Stat: Young consumers are being scammed by ‘dupe’ products on social media

A Trustpilot study of 1,000 US Gen Z and Millennial adult social media users has found that 49% of consumers were scammed following the purchase of...
Fashion : Retail : Ecommerce
LS:N Global’s latest report Future Five unpacks topics of tomorrow

News

LS:N Global’s latest report Future Five unpacks topics of tomorrow

The Future Laboratory’s trends intelligence and foresight platform LS:N Global has launched its latest report, Future Five 2024, a trend briefing d...
Foresight : Report : Future Five
New hybrid protein blends mycelium with lab-grown meat

News

New hybrid protein blends mycelium with lab-grown meat

Mushrooms are commonly used as a meat alternative in vegetarian recipes and now cellular agriculture start-up CellX is taking this idea further, in...
Food : Drink : Meat
Vogue Business hosts first ever Fashion Futures event

News

Vogue Business hosts first ever Fashion Futures event

The inaugural Vogue Business Fashion Futures event, held at The Design Museum in London on 28 November, brought together brand executives, start-up...
Fashion : Vogue : Vogue Business
Stat: Bumble forecasts value-based dating and emotional intimacy in 2024

News

Stat: Bumble forecasts value-based dating and emotional intimacy in 2024

Dating app Bumble is gearing up for 2024 with fresh insights into evolving dating trends.
Youth : Society : Pop Culture
Project Yellow Canteen uses yellow paint to repel flies

News

Project Yellow Canteen uses yellow paint to repel flies

If colour in living spaces can positively affect mental health, Project Yellow Canteen in Indonesia shows that savvy use of colour can improve phys...
Design : Health : Youth
Thai spa launches Blue Zone-inspired longevity retreat

News

Thai spa launches Blue Zone-inspired longevity retreat

Kamalaya, a holistic spa and wellness sanctuary on Koh Samui in Thailand, is launching a Blue Zone group wellness retreat for guests to discover th...
Travel : Hospitality : Longevity
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more