Milan Salone 2017: Artful AI

11 : 04 : 2017 Milan Salone 2017 : Audi : Yuri Suzuki

Milan – Audio artist Yuri Suzuki presented an AI-controlled sound installation in the courtyard of an old Milanese seminary.

  • Sonic Pendulum comprised a series of swinging pendulums that responded in real time to ambient sounds created by visitors
  • The installation was created for Audi City Lab, the brand’s design and innovation outpost
Sonic Pendulum by Yuri Suzuki at Audi City Lab, Milan Sonic Pendulum by Yuri Suzuki at Audi City Lab, Milan
Sonic Pendulum by Yuri Suzuki at Audi City Lab, Milan Sonic Pendulum by Yuri Suzuki at Audi City Lab, Milan
Sonic Pendulum by Yuri Suzuki at Audi City Lab, Milan Sonic Pendulum by Yuri Suzuki at Audi City Lab, Milan

Microphones located around the space recorded sounds and disturbances generated by visitors, which were then translated into an atmospheric soundscape by an AI algorithm, while a series of 30 large, swaying pendulums modulated the sound coming from the speakers.

Working alongside AI firm Qosmo, Suzuki programmed the AI algorithm to create a site- and moment-specific experience for each viewer. According to Suzuki, the responsive, evolving nature of Sonic Pendulum creates infinite audio and visual combinations, and no two visitor experiences are the same.

The Big Picture

For more stories from this year’s Salone Internazionale del Mobile, check out our Briefing and Shows sections.

Discover More Daily Signals
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN