In October 2013 actor Ashton Kutcher headed into a meeting wearing a t-shirt that read ‘Bike is the new car’. By broadcasting that belief the Hollywood star wasn’t setting the trend, but following it.
Bicycles are more popular than ever. Americans drove 7.6% fewer miles in 2013 than they did in 2004, according to a report by the US Public Interest Research Group. The number of workers riding a bike to work increased by 39% between 2005 and 2011, according to a study by the US PIRG Education Fund.