Brazil

LG unveils AI-activated Menopause Mode air conditioning units

News

LG unveils AI-activated Menopause Mode air conditioning units

LG is beta testing Menopause Mode, a new initiative aimed at alleviating the intense hot flushes experienced by menopausal women.

Technology : AI : Health

The Salvation Army introduces easy donations for hotel guests in Brazil

News

The Salvation Army introduces easy donations for hotel guests in Brazil

The Salvation Hanger initiative, launched in São Paulo, simplifies the donation process for Sheraton Hotels & Resorts guests, encouraging them to g...

Fashion : Sustainability : Society

Stat: Luxury brands find new opportunities in Brazil’s dynamic market

News

Stat: Luxury brands find new opportunities in Brazil’s dynamic market

Luxury brands continue to show resilience, but specific social, economic and cultural trends in regions like Brazil, the Middle East and South Kore...

Fashion : Luxury : Retail

Itaú turns to AI to bring fictional women football players to life

News

Itaú turns to AI to bring fictional women football players to life

In a campaign released in August 2023 entitled Mas Que Una Copa (more than a cup), financial services firm Itaú has revealed the faces of women foo...

AI : Football : Brazil

Brazil to build world's largest mosquito factory in battle against viruses

News

Brazil to build world's largest mosquito factory in battle against viruses

The World Mosquito Program (WMP), a group of companies owned by Monash University, is building the world’s largest mosquito factory in Brazil with ...

Mosquito : Brazil : Dengue

Stat: Belief in God or a higher power is highest in Brazil and South Africa

News

Stat: Belief in God or a higher power is highest in Brazil and South Africa

A new report on global belief released by Ipsos in May 2023 ranks Brazilians and South Africans as the most likely to believe in God as described i...

Religion : Spirituality : Latam

Digitised Favelas

Micro Trends

Digitised Favelas

A symbol of economic inequality in Brazil, the favelas are becoming the focus of technology projects that aim to minimise stigma and boost opportun...

Technology : Brazil : Favelas

Brazil’s communities are teaching brands a resilience lesson

Viewpoints

Brazil’s communities are teaching brands a resilience lesson

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own path through Covid-19 – and brands must...

Covid-19 : Resilience Culture : Society

Solidarity underpins WhatsApp’s first ad

News

Solidarity underpins WhatsApp’s first ad

WhatsApp has launched its first campaign, centred around carnival in Brazil, to show how the platform can be used for positive communication.

Media : Tech : Society

The emerging youth zines causing media anarchy

Big Ideas

The emerging youth zines causing media anarchy

Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from regulated me...

Youth : Media : Generation Z

Intelligent art

News

Intelligent art

Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.

Museum Market : Brazil : Advertising

Mutiny in monochrome

News

Mutiny in monochrome

São Paulo – Leica has released a monochromatic campaign to promote its new Monochrom camera.

Leica : Advertising : Photography

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.

Unilever : Sustainability : Whole-system Thinking

Global Retail Market 2017: Part 1

Markets

Global Retail Market 2017: Part 1

The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of th...

Machine Learning : Artificial Intelligence : Chatbots

Big Ideas

Ok computer

Global – Consumers are far more likely to see artificial intelligence (AI) in a positive light than a negative one, according to new research.

Artificial Intelligence : Awakening Tech : Consumer Attitudes

News

On the map

Rio – Google has produced an interactive map of Rio’s favelas to celebrate the launch of Google Arts and Culture.

Google Maps : 2016 Olympic Games : Placemaking

Mosquito killer

News

Mosquito killer

Rio de Janeiro – A billboard is just a billboard, until it saves a life, which is what the Mosquito Killer Billboard is attempting to do in Brazil.

Life-saving Campaigns : Billboards : Brazil

Preview: Regenerative Consumption

News

Preview: Regenerative Consumption

Global – Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.

Patagonia : Patagonia Provisions : Harper Macaw

Read and reveal

News

Read and reveal

Rio de Janeiro – Storybook app The Wide World helps children understand complex emotions with a unique double narrative structure.

The Wide World : Interactive Storytelling : Revelation

Big Ideas

Back to basics

Brazil – A national food guide from the Brazilian government encourages citizens to re-introduce traditional recipes into their diet.

Brazil : Ministry Of Health : Diets

Sustainable Tomorrow

News

Sustainable Tomorrow

Rio de Janeiro – The city’s latest cultural addition, the Museum of Tomorrow, has been designed to improve the quality of the environment around it.

Museum Of Tomorrow : Santiago Calatrava : Energy Consumption

News

Digital Love

Dubai Design Week 2015 – Brazilian designer Guto Requena’s Love Project analyses emotional data and transforms love stories into 3D objects.

Guto Requena : The Love Project : Design Days Dubai

Microbrewing in Brazil

Markets

Microbrewing in Brazil

Already established in the US and Europe, microbreweries are now on the rise in Brazil, although challenges lie ahead.

Brazil : Microbreweries : Craft Beer

Mimicry Marketing

Micro Trends

Mimicry Marketing

Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...

YouTube : Pre-roll Advertising : D&AD

Big Ideas

IT on call

Recife, Brazil – Using GPS technology similar to that of popular taxi apps such as Uber, FindUP connects customers to reliable IT experts in Brazil...

FindUP : IT Support : Sharenomics

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