The Love Project by Guto Requena at Dubai Design Week 2015 The Love Project by Guto Requena at Dubai Design Week 2015
The Love Project by Guto Requena at Dubai Design Week 2015 The Love Project by Guto Requena at Dubai Design Week 2015
The Love Project by Guto Requena at Dubai Design Week 2015 The Love Project by Guto Requena at Dubai Design Week 2015
The Love Project by Guto Requena at Dubai Design Week 2015 The Love Project by Guto Requena at Dubai Design Week 2015

Digital Love

02 : 11 : 2015 Guto Requena : The Love Project : Design Days Dubai

Dubai Design Week 2015 – Brazilian designer Guto Requena’s The Love Project analyses emotional data and transforms love stories into 3D objects.

  • Launched during Sao Paolo Design Week in 2014, the project translated emotions into tangible objects
  • The studio teamed up with D3, a digital production company based in Brazil, to create objects using a 3D printer

The Love Project explored how memory and storytelling can be translated into objects through science and technology. It used sensors and a 3D printer to physically capture a participant’s love story.

Participants at the installation wore body sensors that tracked their voice, heartbeat, sweat and mindwaves when recounting their love stories. The algorithms from their emotions were recorded and the data sent to Grasshopper, a parametric software system. It was then visualised on a computer and sent to the printer.

The final object was in the form of a mandala, and each product was unique to the storyteller. Objects can be printed in various materials including glass, polyamide, ceramic or metal.

‘You can literally see the shape of your love,’ says Cyril Zammit, director of Design Days Dubai. 

The Big Picture

For more on Dubai Design Week 2015, look out for our forthcoming Show review.

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN